Digital Marketing Account Director

4 days ago

Singapore Brafton Full time

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We are looking for an A-Player who is client-focused, self-motivated, digitally-savvy and results-driven. You will primarily focus on four areas: account management, content marketing strategy, revenue retention and growth, and project management. You will consult, strategise and manage the execution and integration of custom content strategies that drive growth for mid-large scale organizations. To demonstrate success you must not only have industry SME but also possess killer organisational skills to manage a wide variety of initiatives.
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Account Management** Our Digital Marketing Account Directors love account management, building a rapport with clients and truly understanding their business. You view servicing a client portfolio of 20-25 clients (mid-large in a wide variety of industries) as an exciting challenge You will demonstrate the success of your strategies through ROI reporting and delivery against client objectives.
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Content Strategy** As a strategist, you will consult, develop and maintain strong, multi-faceted content marketing strategies for clients which include research, interpretation and presentation of statistical reporting.
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Revenue Retention and Growth Success** is measured by the retention of clients in your portfolio and growing your account base. Must be able to sell the next strategy and create statements of work that help clients meet their business objectives. Must be commercially savvy; understanding of how businesses make decisions and make money in a competitive market.
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Project Management** Bring your ideas to life working with Brafton’s content creation teams (editorial, graphics, video, and social media), web integration team and clients to create strategies that deliver strong ROI against client objectives.

Success is measured by the strength in your portfolio and rewarded through incentive opportunities (client retention/organic growth). Although we're holding meetings remotely at least through the end of Q1, up to 20% travel may be required in the future (local/regional) - your clients can’t wait to meet you
**Skills & Qualifications**:
You need a relevant Bachelor’s degree with a minimum of 3-5 years proven experience in Account Management. You should have equal experience and demonstrated knowledge/expertise in latest content marketing/SEO strategy trends. Not only do you know what makes for a great content strategy but you have a keen eye for displaying content optimising UX best practices. Phenomenal communication skills and English fluency. Finally, one of your greatest strengths is your high attention to detail and organisational skills that allow you to be a rock star at managing multiple projects at a given time in a fast paced environment.
**Key Skills Needed**: Account Management, Content Marketing, Digital Strategy, SEO Strategy, Sales, Google Analytics, Google Adwords, Web Analytics, Social Media Strategy, Digital Marketing Consulting, Project Management

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