Integrated Campaign Strategist

**Role Overview**:
The Integrated Campaign Strategist will support the development and implementation of comprehensive marketing strategies across multiple channels. This position is designed for a creative and analytical thinker eager to craft compelling strategies that drive business growth and brand visibility. The role encompasses crafting go-to-market strategies, digital marketing strategies, social media strategies, marketing campaigns, and media buy plans.

**Primary Responsibilities**:
**Strategic Planning**
- Develop go-to-market strategies tailored to specific product launches, target audiences, and business objectives.
- Assist in shaping and maintaining brand identity across campaigns and platforms, ensuring consistency and resonance with target audiences.
- Design social media strategies aimed at increasing engagement, follower growth, and lead generation across platforms such as Instagram, Facebook, LinkedIn, and TikTok.
- Create overarching marketing strategies that align with the organisation’s vision, ensuring cohesive messaging across all channels.
- Develop media buying strategies to optimise budget allocation across digital and traditional media channels for maximum ROI.

**Research and Insights**
- Conduct market research to identify trends, audience behaviours, and competitive positioning.
- Analyse campaign performance metrics and audience insights to inform strategic decisions.
- Stay updated on industry trends, emerging platforms, and innovative marketing techniques.

**Execution Support**
- Collaborate with creative, analytics, and media teams to implement strategies effectively.
- Work with external vendors or agencies to coordinate media buys and ensure accurate delivery of campaigns.
- Assist in preparing campaign proposals and presentations for internal and client stakeholders.

**Performance Analysis and Reporting**
- Monitor and evaluate the performance of campaigns to ensure they meet strategic objectives.
- Prepare comprehensive reports with key insights, learnings, and actionable recommendations for improvement.
- Use analytics tools such as Google Analytics, Meta Insights, and others to track campaign success and optimise strategies.

**Collaboration**
- Work closely with cross-functional teams, including creative, content, and analytics, to ensure alignment and consistency in messaging.
- Partner with senior strategists to refine and elevate strategic recommendations.

**Key Skills and Competencies**:

- Strong understanding of digital marketing principles, including SEO, SEM, and social media platforms.
- Analytical skills with experience in using tools such as Google Analytics, Excel, or other reporting software.
- Creative problem-solving abilities with the capacity to develop innovative solutions.
- Excellent communication skills, both written and verbal, for crafting clear and persuasive strategies.
- Organisational skills and the ability to manage multiple tasks and deadlines simultaneously.
- Knowledge of media buying processes and an understanding of performance metrics such as CTR, CPA, and ROI.

**Qualifications**:

- A bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3 - 4 years of experience in a marketing, media, or strategy role is preferred.
- Familiarity with researching tools and techniques to gather and analyse market trends, audience behaviours, and competitive landscapes.
- Familiarity with marketing and analytics tools such as Google Ads, Facebook Ads Manager, and social media researching tools.