Country Marketing Executive

3 days ago

Singapore Rakuten Asia Full time

Job Description:
You will have the opportunity to immerse yourself in the development of the global platform (web /app) and to revamp and influence the structure, functionality, and content of this platform. Essentially playing an important role in shaping the platform for our global customers.

Following the launch of the new platform, you will be responsible for developing content and managing social media to enhance brand awareness and love. Developing and implementing performance marketing through local media. Lastly having seamless communication with the internal cross-functional teams and agencies to support integrated marketing campaigns to drive commercial results and build brand affinity.

You will be an analytical and influential executive to be based in our Korea branch and work cross-functionally with the Product, Marketing, Sales, Customer Service, and Quality Management departments.

**Responsibilities**:

- Develop content and social strategies to drive brand awareness and engagement for Rakuten Travel in the social and digital community space.
- Oversee page management with clear content strategy and data analysis on Facebook, Instagram, Naver, and Kakao to drive awareness and fan engagement.
- Own activation strategies for all paid media channels in support of the overall strategy
- Stay on top of market trends, competition, and landscape, providing thought leadership and guidance for best practices.
- Use customer insights and seasonal patterns from internal data sources and external tools.
- Communicate with internal and external stakeholders; Coordinate projects with cross-functional teams in HQ to deliver qualified deliverables on time.

**Requirements**:

- Minimum of 3 years experience in Marketing or related marketing assistant experience including both content and performance marketing in digital media.
- Bachelor’s Degree in Marketing, Communication, or related field a plus
- Fluent in written and spoken Korean and English (working language) as you will be liaising with stakeholders in Korea.
- Have knowledge of the Korean market landscape and consumer behaviors.
- Digital savvy, good analytical and administrative skills
- A quick and curious learner and a team player
- A start-up attitude - highly collaborative with an entrepreneurial, roll-up-your-sleeves attitude that’s not afraid to work independently when required
- Work experience in OTA is a plus.
- Knowing how to use Photoshop, Canva, and Figma is also a plus.

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