Vice President, Product Proposition Development

**Some careers have more impact than others.**

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Life is a world-class institution where you can specialize in Insurance but enjoy the advantages that come with being part of a leading global international bank. Here you can specialize in Insurance but enjoy the advantages that come with being part of a leading global international bank.

Insurance is about people, and the promises they make. At HSBC Life in Singapore we help deliver on these promises by providing a wide variety of life insurance products and services to our clients throughout the Asia-Pacific region. Our employees enjoy a dynamic and innovative workplace and a world of opportunities to develop their careers in a high-profile growing business segment. We empower our combined team of high-performing individuals to build skills and explore new experiences to realise the full potential of being part of HSBC.

Together we will pursue efficient ways of working. We will harness the latest data and technology solutions to achieve meaningful outcomes for our clients. And the protection we offer will create broad and lasting impact, helping clients to be healthier, more productive and more confident in their futures.

We are currently seeking a high calibre professional to join our team as an **Vice President, Product Proposition Development.**

**Principal Responsibilities**

In this role you will:

- Product Positioning & Segmentation
- Define and execute HSBC Life’s product proposition strategies across customer segments, product lines and distribution channels. Monitor global and regional competitor trends to ensure propositions remain market-leading and relevant
- Differentiation & Proposition Development
- Craft innovative, client-centric propositions and positioning for our products and drive the propagation of these propositions leveraging on HSBC’s global wealth platform, technical expertise, and international brand. Clearly differentiate HSBC Life’s offerings versus competitors, with tailored positioning and messaging by channel
- Partner across product development, pricing, actuarial, reinsurance, channels, marketing and training teams to deliver best-in-class product proposition
- Establish close collaboration with both internal and external distribution partners to refine and enhance product proposition and solutions. Build strong feedback loops with distribution channels to enable product sales effectiveness and capture intelligence and insights for new product innovation
- Distribution & Stakeholder engagement - Partner closely with product, distribution channel, training, customer and marketing teams to craft, design initiatives that enhance the product positioning across different product lines, customer needs and channels including tailoring the presentations/positioning, sales messaging to empower distribution partners in engaging partners and clients, positioning HSBC life as insurer of choice

**Requirements**:
To be successful you will need:

- Degree in Business, Finance, Actuarial Science, or related field; postgraduate qualifications preferred
- Strong experience in life insurance, with strong focus on HNW propositions, product positioning, and distribution strategy
- Actuarial or technical expertise in product design strongly preferred
- Deep understanding of client needs in Singapore and across Asia, particularly around wealth transfer, legacy planning, and cross-border structuring
- Strong stakeholder management and influencing skills, with experience engaging private bankers, wealth advisors, and senior executives
- Strategic mindset with operational excellence in product go-to-market leadership

**Opening up a world of opportunity**

Issued by The Hongkong and Shanghai Banking Corporation Limited.