User Marketing Operations Specialist
2 weeks ago
**Responsibilities**:
**User Engagement and Conversion**
- Maintain strong user relationships, optimise user engagement strategies, and drive increased purchase conversions.
**CRM Operations and Optimisation**
- Analyse sales performance data to refine product recommendations and content strategies.
- Continuously monitor and improve open rates, click-through rates, and overall conversion funnel performance.
**Content Strategy and Copywriting**
- Optimise copywriting to maximise open and click-through rates.
**Social Media Trend Analysis and Product Recommendation**
- Stay informed about trending topics on social media.
- Actively participate in team discussions to plan and implement timely push content strategies.
- Proactively identify and recommend products that align with current trends.
**Cross-Functional Collaboration**
- Collaborate with the Onsite Operations team to analyse and leverage the performance of content and products.
- Foster teamwork to amplify results and optimise future campaigns.
**Requirements**:
- Bachelor’s Degree in Marketing or a related field.
- No prior experience required, but relevant internships or 1-3 years of cross-border e-commerce experience is a plus.
- Passion for shopping and e-commerce industry.
- Strong attention to details and ability to thrive in a fast-paced start-up environment.
- Proactive, positive attitude, and excellent communication and coordination skills.
- Proficient in Microsoft Excel for data analysis and visualisation.
- Excellent English copywriting skills.
- Bilingual in English and Mandarin in order to communicate with Chinese speaking counterparts in HQ on a daily basis.
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