Manager, Brand Marketing
4 days ago
About the opportunity
- **
Campaign Management & Execution**: Organize and manage multiple campaigns from start to finish, ensuring efficient communication, feedback incorporation, and timely delivery. Oversee a 360-degree campaign perspective, including brand and media ideation, influencer management, social content management, ATL plans with regional teams/agencies, and OOH creative assets.
- ** Strategic Thinking & Planning**: Develop a strategic overview for campaigns, connecting efforts to long-term marketing goals. Enhance critical thinking and leadership skills to lead larger initiatives. Optimize media, approach campaigns creatively, and leverage customer and market insights to drive objectives.
- ** Budget Management**: Oversee and manage the marketing budget to ensure deliverables are met.
- ** Leadership & Ownership**: Lead larger projects and oversee end-to-end processes, demonstrating autonomy and strong project management.
- ** Media & Optimization**: Continuously improve ad spending metrics, optimize marketing media mix across channels (ATL/BTL/PM), and create frameworks for tracking online marketing metrics and ad creative optimization.
- ** Collaboration**: Work closely with regional and local cross-functional teams for alignment and to achieve topline and bottom line objectives, and be responsive to new ideas.
What you need to be successful
- Bachelor’s degree in Marketing, Business Management, or a related field.
- Minimum of 5 years of relevant experience in brand management or consumer marketing.
- Excellent communication and presentation skills
- Strong commercial acumen and analytical mindset, with the ability to interpret data and drive results in a dynamic, fast-paced environment.
- Highly organized and detail-oriented, with a strong sense of accountability and ownership.
- Proven ability to manage priorities and navigate high-pressure situations with sound judgment.
- A proactive and dependable team player, committed to achieving team objectives and driving market growth.
Who we are
foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
What's in it for you
foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
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