Growth Marketing Operations Manager

14 hours ago

Singapore Arta Finance Full time

**The Company**:
If you’re someone who has wondered whether your money is working as hard as you are, or if you’ve ever thought that there _must_ be a better way to set and work toward your goals, we want to hear from you.

**The Team**:
The Growth Marketing team is responsible for growing our members through paid and organic strategies, which include digital marketing, lifecycle, SEO, among other channels and strategies. We break down the walls between channels and take a growth-minded view towards user acquisition and engagement. We are a lean team that is built on a high trust culture that emphasizes ownership, communication, and the ability to break down walls to turn ideas into reality.

**The Role**:
Arta Finance is on an audacious and incredibly rewarding mission: to pave the way for people everywhere to lead more successful financial lives. We value trust, teamwork, and adaptability.

**What You Will Do**:

- Marketing conversion tracking: configure conversion signals from our product to our partners in order to ensure accuracy. Navigate conversion parameter specifics, evaluate discrepancies, and implement fixes and refinements
- Configure reporting dashboards and analytics for the marketing team
- Help automate manual operations and processes
- Perform analyses to identify conversion and growth opportunities
- Oversee user comms operations (EDMs, push notifications) and automation
- Own our marketing tracking setup and attribution methodology
- Work with engineers and product teams to identify needs, scope requirements, and guide / QA implementation
- Own our marketing tech roadmap and oversee its phasing/deployment

**Who You Are**:

- 2+ years of marketing operations experience, with experience in martech
- You are a technically minded problem-solver that can navigate technical problems and data relay systems
- Have experience designing and implementing end-to-end operational processes with appropriate controls
- Ability to write basic scripts, building basic webhooks in order to integrate various marketing systems, such as Amplitude, Zapier, Braze, FB/Google
- Digital ad platforms: Meta/FB Ads, Google Ads, affiliate tracking
- Conversion tracking tools: Zapier, Google Tag Manager
- Analytics tools: Amplitude, Google Analytics, Google Search Console, Looker Studio
- Strong attention to detail and ability to work independently
- Bachelor’s degree, or equivalent experience
- Based in Singapore. You must be authorized to work in Singapore
- Bonus: Experience with digital marketing channels and campaigns

**Interview Process**:

- Screening (Google Meet) with Head of Talent
- General/Introductory Interview with Growth Marketing Lead/Hiring Manager
- Role Related Knowledge Interview with Chief Marketing Officer
- Cross-Functional Interview
- Culture Interview with a co-founder

**What we offer**:

- We have a robust health insurance offering for you and your family
- Up to SG$75 per month reimbursement for internet
- Catered office meals
- 20 weeks of parental leave
- 15 days PTO annually plus national and company holidays
- Training and internal education in finance, investment and trading

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