Marketing Manager, Client Engagement

**Marketing Manager, Client Engagement & Marketing - (Assistant Vice President)** **-** **(**25000034**)**

**Description**

Bank of Singapore opens doors to new opportunities.

Start your career with Bank of Singapore as a **Marketing Manager (Assistant Vice President)**in the **Client Engagement & Marketing** team

At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork and fairness. Most importantly, we invest in our people through our programme that develop them on both professional and personal levels. Besides attractive remuneration packages, we offer non-financial benefits and opportunities to develop your potential within OCBC Group’s global network of subsidiaries and offices. If you have passion, drive and the will to succeed, rise to the challenge today

**Job responsibilities**
- Supporting the Bank’s business for designated markets to achieve set objectives in terms of growing the client base and achieving NNM/ revenue targets
- Improving the client experience at all touch points including (a) print or online collateral (b) video production and (c) Client engagement online and offline events
- Providing a holistic brand experience
- Maintaining consistency in the key messages promoting the Bank’s unique value proposition, its brand values and brand personality
- Building public awareness, positive brand perception and preference in the minds of our key stakeholders, especially our selected target segments
- Developing strategies and tactics to promote the Bank and drive qualified prospects to our events for bankers’ follow-up
- Deploying successful marketing initiatives and owning their implementation from ideation & conceptualization to execution
- Build strategic relationships and partner with key industry players, agencies and vendors

**Main Duties**
- Conceptualize and curate programme content and drive end-to-end events for designated markets
- Internal & external communications support such as event invitations, speeches, presentations, pre/post event write-ups, post event surveys, video production, social media creation etc.
- Internal events: Occasional/ad-hoc event support and social media content creation
- External events: Full responsibility for crafting event related content, speeches, presentations, pre/post event write-ups, event survey and tracking event success etc.
- Responsible for and manage the marketing budget for designated markets, with optimised allocation of marketing funds.
- Measure and report ROI, gain insights and assess results against goals.
- Responsible for building strategic partnerships with external ecosystem partners to support Bank’s business growth.

**Qualifications**

**Requirements**:

- Bachelor’s degree in marketing, communications or related field
- Minimum 8 years of relevant experience in banking or finance industry, preferable private banking/wealth management
- Demonstrate experience or potential in marketing plus willingness to learn
- Demonstrate versatility and resiliency to react to changes, navigate ambiguous circumstances and accommodate to changing priorities as they arise
- Independent and demonstrate ability to juggle multiple projects simultaneously
- Proven skills in identifying target segments and in creatively devising communication messages/ translation copy that engage, educate and motivate
- Good taste, a sense of aesthetics and a love for great copy and witty communication
- Solid knowledge of the various marketing disciplines of branding, event management and online marketing
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- MUST be team player with CAN DO attitude

**Primary Location**: Singapore

**Job**: Marketing

**Organization**: Bank of Singapore Division

**Schedule**: Permanent

: Full-time

**Job Posting**: 21-Jan-2025, 2:41:27 AM