Principal Software Engineer

1 week ago

Singapore HYPERSCAL SOLUTIONS PTE. LTD. Full time

**COMPANY DESCRIPTION**

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

**RESPONSIBILITIES**

**Key Responsibilities**

**Development & Engineering**
- Build scalable APIs and services to integrate with ad servers, DSPs, SSPs, and data providers.
- Develop and maintain web-based dashboards, campaign management tools, and analytics platforms.
- Analyze, troubleshoot, and optimize ad solutions for efficiency and performance.

**AdTech-Specific**
- Implement and optimize ad serving logic, bidding algorithms, and header bidding solutions.
- Work with client
- and server-side integrations (e.g., Prebid, Google Ad Manager, OpenRTB).
- Build audience segmentation, targeting, and personalization systems leveraging first-party and third-party data.
- Implement tracking, measurement, and attribution frameworks across platforms.

**Collaboration**
- Partner with product managers, data scientists, and ad operations teams to define requirements and deliver solutions.
- Work closely with DevOps teams to ensure secure, reliable, and scalable deployments.
- Collaborate with analytics teams to surface actionable insights via reporting dashboards.

**QUALIFICATIONS**
- BSc in Computer Science or related field
- 5+ years of experience as a Full-Stack Developer
- Strong knowledge of JavaScript, modern front-end technologies, and frameworks (React, Vue, or Svelte)
- Proficiency in Clean Code principles, Design Patterns, Unit Testing, and version control (GIT)
- Experience with performance optimization, cross-browser compatibility, debugging, and problem-solving
- Familiarity with CMS platforms (Strapi, Drupal, WordPress)
- Knowledge of HTML5, CSS3/Sass, JavaScript, AJAX, jQuery, XML, JSON
- Understanding of Agile methodologies and API architectures (REST, RPC)
- Exposure to AdTech tools, web analytics integration, ad serving, pixel implementation, retargeting, mobile, and video
- Strong collaboration skills, with experience in code reviews and architectural discussions
- Excellent communication, analytical, and multitasking abilities
- Proactive, dynamic, and results-driven team player
- Committed to staying updated with emerging technologies

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