Marketing & Communications Executive

Quan Shui Wet Market is a 3rd generation brick-and-click business that is on a mission to preserve wet market heritage and revolutionise the massive fresh food industry with consistent high quality products and services.

Powered by the amalgamation of old-is-gold traditional wet marketing and digitalisation, our aim is to provide accessible high quality fresh food to all households in Singapore

In less than two years, Quan Shui Wet Market has become one of the largest and fastest growing online fresh food grocer in Singapore, feeding more than 500 households daily.

Join us and be part of the founding team of Singapore’s fastest growing fresh food grocer
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We are looking for a **Marketing Communications Executive **to beef up our marketing activities and platform content. You will be an integral part of our Marketing team, working closely with our co-founders, strategists and media team, participating in all stages of the creative process that will bring campaigns to life. Flat structure, fast-paced and entrepreneurial culture; you start running from Day 1.

**Who we are looking for**:
You have some experience developing and executing marketing campaigns as well as creating purposeful, fun, *aesthetic* content for digital and non-digital platforms. You have a voracious appetite for knowledge, and are on top of cultural and social trends. You thrive with tight deadlines and changing needs. If you are a people person who loves the fulfilling challenge of building a meaningful brand, we want to hear from you

**What you will be doing**:
Marketing
- Support the Marketing Communications team to execute the annual marketing plan.
- Support the development and execution of unique and differentiated campaigns and packages that articulate our experiences, product launches, promotions to drive brand awareness, demand generation and conversion.
- Develop editorial strategy, so content is consistent across all delivery platforms while ensuring that content strategy meets business objectives.
- Identify and manage Key Opinion Leaders through curating attractive press kits in line with campaigns, generating KOLs performance reports and ensuring a healthy partnership with all parties.
- Build a community of influencers and ambassadors for the word-of-mouth marketing impact.
- Support marketing activities including but not limited to preparing / presenting presentations, creating social media content, responding to reviews and coordinating / conducting media inspections and food tastings.
- Partner with external stakeholders to explore future business collaborations including new concepts and channels.
- Handle media enquiry and daily correspondence in a timely and professional manner.
- Perform any other tasks as required by the commercial leaders to support changes in business needs.
- Conduct market competitor analysis and share reports on market trends, supply and maximise compatibility with public relation opportunities.
- Ensure timely reporting and review of campaign performance with internal stakeholders.
- Ensure timely and accurate tracking of marketing expenses.

Content Generation & Management
- Develop and execute compelling content, including but not limited to copywriting and creative production, across online and offline touchpoints (e.g. social media, website, EDMs, customer-facing collaterals) while ensuring adherence to brand voice and standards.
- Manage all social media platforms, curate daily content as well as community management of all customer queries and feedback, redirecting it to the necessary departments where applicable
- Produce informative and engaging copy that is accurate, well-researched, and meets company needs and deadlines.
- Develop inspiring creative briefs, guide creative directions, and collaborate with the design team to meet objectives of all advertising and public-facing communications, including outdoor, print, digital, and video assets.
- Ensure the company has appropriate marketing content including up to date media list, press kits, collateral, brochures and all matters relating to Marketing Communications.
- Assist and where required to lead on-site photo shoots and food filming.
- Perform basic food styling and propose creative ideas to enhance food photography and overall campaign visuals.
- Manage the company’s database for promotional activities and maintaining the company’s media & assets library, including videos and press coverage archives.

Website Management & Optimisation
- Custodian of brand websites, ensuring frequent audits and hygiene content maintenance so that information is accurate, relevant and exciting for the intended audience.
- Improve User Interface and Experience on our e-store including general maintenance, keeping the website up-to-date with campaigns and exploring the use of new/better apps/plug-ins

**What are we looking for?**
- Degree or Diploma in Marketing, Mass Communications, Media or related field.
- Be resilient and a team