Research Manager

Job Introduction
Research Manager, Asia joins BBC Studios team in Singapore as a regional expert and the key source of insights for teams in Asia (excl. China). They report to the Head of Research and Performance in London and work closely with the Head of Strategy. They will be the primary source of insight into how we are performing in Asia across all lines of business (channels / branded services, content sales and our marketing activities).

Main Responsibilities
**Accountabilities**:

- **Mastery of research, performance and analytics tools**
- **Leverage global insight tools**:Ensure that the global tools and insight sources from the central insight team (London) are utilized to full effect and drive action in Asia. These tools include research on brands as well as tools to help sales people pitch shows, tools to understand country trends and also help resolve commercial and operational questions supporting growth initiatives.
- **Commission and undertake strategic, operational and tactical research and analysis **when global insight tools aren’t sufficient as determined by Asia business priorities and be responsible for this project from start to finish. They will manage the contractual relationships with key data providers and the research budget in Asia, making sure that investments meets criteria for prioritization and deliver within budget as well as have clear commercial objectives.
- **Local tools that this role will be responsible for**:

- **Audience Measurement**: Manage, negotiate and procure our viewer ratings sources
- **Performance Analytics and Data Visualisation**:Inform and help roll out new solutions to reporting automation, BI dashboards/data visualization, OTT data provision, working with data integration and visualisation agencies.
- **Supporting the business areas. **Use both strategic (long term, planned) and tactical (short term, reactive) insight to drive each of the following business areas:

- **Building Brands and Optimising Services**:

- Growing reach, quality, impact and revenue from the BBC Masterbrand and sub-brands like BBC World News, BBC Earth, etc.
- KPI planning and performance monitoring, flagging risks and providing informed solutions based on how a product is monetized and what role it plays within the wider portfolio.
- Editorial insight and programming guidance for Branded Services (linear TV channels, OTT, VOD/ SVOD propositions, etc.)
- Performance reporting and products optimisation to drive strong return on investment, undertaking regular analyses to support relevant stakeholders across Programming, Marketing, Sales and Strategy on day-to-day product management, and future facing initiatives.
- **Deepening Content Distribution and Partnerships**: stay abreast of content genre/ programming trends in the region. Extensive desk research, data analysis and simply local intel will provide a sound foundation for fact-based decisions and suggestions to help drive growth for the region.
- **Behaviours**

1. **Create and effectively communicate insights** that inspire and catalyse decision makers to make the best informed strategic decisions based on consumer insights that will lead to improved performance and increased revenues for BBC Studios Asia

2. **Analyse and interpret data** on a regular basis from a variety of sources and introduce new analytical solutions in order to assess and improve the performance of the brands and channels of BBC Studios Asia

3. **Identify opportunities** **and inform the development of strategies** for future content and services. Monitor performance against competitors and to identify any problems or areas for further research.

4. **Inspire and engage the business**: Build strong working relationships with key stakeholders and colleagues, establishing a visibility and presence of sufficient authority and value to establish the role as the natural point of contact for audience and market research advice in the eyes of decision makers.

5. **Be global**: Become an important part of the insights network, working closely and collaboratively with Central Insights (London) and the Global Markets Research team to ensure efficient ways of working, providing inputs, feedback, case studies, and resource to help pilot new global projects.

**Scope and Impact**:
Drives insights culture and brings the Asian consumer to life, providing high quality advice and audience insight to relevant business heads to help identify and maximise opportunities for BBC Studios Asia.

Assists business decision making by delivering inspirational analysis and research, gaining the commitment of decision makers to consumer insights as an integral part of the decision-making process.

**Relationships**

**Internal**:

- Working closely with Product (Marketing, Programming, VOD, Operations) and commercial teams
- Working closely with Head of Strategy and presenting insights at Leadership Team meetings
- Part of the Global Markets Strategy and Research team wor