Regional Marketing

6 days ago

Singapore Axinan Pte Ltd Full time

We are seeking for an experienced Marketing individual to join us as we scale up and expand our B2C activities in the SEA region next year. You will own and lead the region's marketing activities, crafting go-to-market strategies that support Igloo's commercial partnerships and product launches. Championing Igloo's mission of providing affordable insurance for all, you will join our highly driven and talented team to build insurance products that are accessible and simple for everyone who needs them.

**What you will do**:

- Craft regional marketing strategies across platforms and channels including SEO, Paid, Content, CRM for brand building, partner and user acquisition for B2B2C and B2C business models.
- Collaborate with the Commercial teams to formulate marketing plans for partnerships.
- Ownership of agency relationships - Source and work with agencies to ensure tactical implementation of strategy
- Establish and own the road map for B2C business growth in the region involving product, tech and sales teams.
- Identify opportunities to reach new market segments and expand market share.
- Prepare and manage monthly, quarterly and annual budgets for Marketing.
- Own full-funnel metrics; deeply understand data and customer, extracting insights, product data, and customer research to identify and optimize growth levers

**What you will need**:

- 6-8 years of growth and digital marketing experience, preferably within a tech startup.
- Prior experience working in a high-growth environment, ideally with a mix of experience in MNCs and start ups.
- Experience leading and running successful marketing campaigns
- ** Experience in SEO, Website Development and Demand generation**
- Leadership skills with the ability to set and ruthlessly prioritize goals
- Strong Data Analytical Skills
- Critical thinking skills and Growth Mindset
- A self-starter with hands-on experience
- Good university degree

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