Senior Marketing Executive

1 week ago

Singapore RGF Full time

**Location**: Singapore
**Salary**: Open
**Industry**: Consumer Goods & Retail
**Sub-industry**: Consumer Electronics
**Function**: Marketing
**Job Description**:
**Our Client**:
RGF represents a leading Multinational Corporation, specializing in imaging. They're actively looking to hire a Senior Marketing Executive to join them.

**The Responsibilities**:
DIGITAL
- Own and develop the digital marketing strategy to align with business goals and objectives Execute digital strategies to support sales and brand growth
- Holistically manage digital marketing assets ensuring brand consistency
- Identify any barriers to meet activity costs and provide solutions to keep on track
- Manage the digital budget ensuring profitability
- Liaise with subsidiary marketing teams as well as external agencies
- Provide on-time reporting across all key metrics

CRM
- Understand the customer life cycle and identify relevant insights to translate them into meaningful customer experiences
- Assist in driving database growth and management, segmentation, and personalization strategies
- Provide on-time reporting across all key metrics

SOCIAL
- Lead social media accounts
- Develop and manage the social media content calendar and community engagement
- Identify trends and engaging content opportunities
- Copywriting delivered in line with brand Tone of Voice
- Central role in creating and curating social marketing content including user generated content
- Continue to further develop brand advocates program across key social media channels
- Work in collaboration with incumbent agencies and social influencers to promote key brand and product objectives
- Provide on-time reporting across all key metrics

**The Requirements**:

- Degree in Marketing or relevant Communications program
- Minimum 3 years of working experience in consumer industry and in an MNC environment
- Familiarity with the different digital and social platform functions and operations
- Keen to take on a regional role
- Proficiency in MS Office. Experienced in Adobe Photoshop and Illustrator will be an advantage Ability to cope with tight deadlines while working in a fast-paced environment, and must be able to multitask
- Experience with Magento and Adobe Commerce Cloud is ideal
- Passion for photography and/or videography is a valued advantage

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