Customer Proposition, Assistant Vice President

**Some careers have more impact than others.**

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Life in Singapore is the combination of AXA Singapore and HSBC Insurance. Here you can specialise in Insurance but enjoy the advantages that come with being part of a leading global international bank.

Insurance is about people, and the promises they make. At HSBC Life in Singapore we help deliver on these promises by providing a wide variety of life insurance products and services to our clients throughout the Asia-Pacific region. Our employees enjoy a dynamic and innovative workplace and a world of opportunities to develop their careers in a high-profile growing business segment. We empower our combined team of high-performing individuals to build skills and explore new experiences to realise the full potential of being part of HSBC.

Together we will pursue efficient ways of working. We will harness the latest data and technology solutions to achieve meaningful outcomes for our clients. And the protection we offer will create broad and lasting impact, helping clients to be healthier, more productive and more confident in their futures.

We are currently seeking a high calibre professional to join our team as a **Customer Proposition, Assistant Vice President.**

**Principal Responsibilities**
- Spearhead development of innovative customer propositions to deliver various business objectives (e.g. for customer acquisition / leads gen, branding, cross-up sell etc.) and co-own business / customer outcomes with various stakeholders; own business decisions / business case approvals and oversee implementation
- Collaborate with Data team and WPB/bank teams to develop strategic customer value propositions and segmentation that aligns with HSBC brand and support delivery of HSBC Life’s vision; work with distribution, product and various functional heads to develop next level of customer clustering / personas for practical use cases (e.g. communication / acquisition / servicing / engagement / cross-up sell); oversee implementation and drive data driven optimization of the customer segmentation use cases in agile approach
- Collaborate with WPB/bank and drive customer engagement & loyalty initiatives & programs in HSBC Life that engage, grow and retain customers

Requirements

**Requirements**:

- Degree holder in Marketing, Business Administration or a related field
- Minimum 6-10 years of experience in developing customer value propositions and/or customer segmentation strategies
- Deep understanding of financial services customers journey and financial services products
- Good understanding of financial services rules regulation related to product promotion, advertisement; appreciate compliance requirements and processes with hands-on experience in creating content / collaterals and manage the end-to-end approval process
- Data driven and result oriented, with strong analytical and project management skills; high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously
- Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
- Excellent communication and inter-personal skills to engage multiple stakeholders
- Able to influence, manage and build relationships with multiple stakeholders
- People manager and team player
- Be energetic, versatile and be constantly ready to accept to perform duties beyond stated scope

To be considered for this role, the relevant rights to work in Singapore is required.

**You’ll achieve more when you join HSBC.**

Issued by The Hongkong and Shanghai Banking Corporation Limited.