Executive/senior Executive, Channel Marketing

1 week ago

Singapore Grab Full time

**Job Description**:
**Life at Grab**

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

**Get to know the team**

GrabRentals is the largest private-hire car rental fleet in Singapore, directly owned by Grab. The GrabRentals Commercial Team primarily:
Structures competitive car rental products for Grab's driver-partners

Utilizes an omni-channel approach to market these car rental products

Sources for additional revenue opportunities within the car rental space

**Get to know the role**

We are looking for an Executive/Senior Executive to join our Marketing team.

**The Day-to-Day Activities**
- You will be responsible for all online and offline creatives (including social media, digital ads, POSM, etc)
- You will be accountable for updating GrabRentals webpages and other communication channels with the latest promotions.
- Be able to work closely and collaboratively with multiple stakeholders across departments to ensure messages are communicated to the right target audience with ability to manage and work under challenging timelines.
- Work closely with agencies & internal stakeholders to deliver marketing campaigns & collaterals that help drive targets and results, including but not limited to digital & social communications, activations etc.
- Ensure the UI/UX of all digital touch points are well optimized
- Plan and coordinate campaigns & events
- Handle any ad-hoc tasks given
- To succeed in the role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment.

**The Must-Haves**
- Proficient in Adobe Creative Suite, video editing/production, Microsoft Excel/Google spreadsheets
- You work well with creative people, knowing how they need to be briefed and managed in order to deliver impactful creative work.
- Familiar with the entire marketing mix - you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications to reach the right target audience
- Understand and keep abreast of local car rental business and media landscape
- Evaluate success of executed marketing activities using measuring tools such as Google Analytics, Facebook insights, etc
- Be updated with the latest social media/digital trend.
- Strong command of English language

**The Nice-to-Haves**
- Experience in planning, designing, executing and tracking performance of marketing campaigns to increase awareness and drive conversions.
- Strong understanding of digital funnel, and how to run effective online-to-offline campaigns with understanding of conversion metrics
- Interest in automotive industry, prior industry experience is a bonus
- Programming knowledge such as HTML
- At least 1-2 years of relevant marketing experience is preferred, however we welcome entry level with the right attitude to learn.

**Our Commitment**

We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.

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