Senior Product Commercialization Manager

4 days ago

Singapore WeNetwork Asia Full time

**Position: Senior Product Commercialization Manager**

**About the job**
My client is on a mission to make financial services accessible and effortless for SMEs. As one of Singapore’s latest digital wholesale banks fully regulated by MAS, we’re committed to continuous innovation to bring about simpler, safer and more rewarding financial services.

**Job Overview**
Your task as Product Commercialization Manager is to increase the company's success and profitability with of our existing products. The spectrum of your tasks ranges from innovative product innovations, to optimising the efficiency of existing products through data-driven analysis of product performance by product type, channels, markets; and ensuring optimized utilization, pricing and revenue generated by our products.

You will own the repository & governance of the product programs, and contribute to the design of new product programs by including details of market research, pricing strategy and potential profitability of the product. You will also own the repository of new product approvals, consolidating the details and approval trails for audit purposes.

You will also be tasked to conduct market research and product viability studies, to ensure our products addresses the pain points of the target segment & market. In addition to this, you will develop sustainable strategies in order to build on the success in close co-operation with all departments, through co-designed product campaigns, campaign performance analysis so as to provide insights on improving the profitability of our product suites.

**Responsibilities**:

- Work with Business Units and conduct market feasibility studies, covering target segment pain points, competitor analysis, and pricing & profitability studies.
- Work with Product Development (PD Tech) and conduct product design & market feasibility prior to Product Requirements Design stage; and conduct pricing analysis, implementation impact analysis to support implementation and go-to-market strategy.
- Collaborate with Business Units and Business Intelligence to design data-driven campaigns, campaign performance analysis and A/B testing.
- Track and monitor product performance across channels, markets & customer profiles, and develop insights on persona of customers and maximize process & profitability based on targeted customer segments.
- Own repository for product programs and product approvals; ensuring the versions are up to date and the appropriate approvals and renewals are conducted timely.
- Draft & co-design new product programs & new product approvals, by consolidating and reviewing inputs from Business, Risk (Credit, Operational, Fraud), Legal & Compliance and Operations.

**Requirements**:

- 8+ years in product management, preferably in Credit Lending.
- Exceptional interpersonal and analytical skills.
- Ability to adapt and strategize in fast-paced environments.
- Proficiency in English and Mandarin Chinese to liaise with diverse stakeholders.

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