
Digital Marketing Manager
4 days ago
Your go-Getting Mission
- Craft ATL & BTL Global Performance Marketing Campaigns to emphasize the appeal of our Mobile Games
- Prepare the Marketing Budget, define the Marketing Mix based on CPI & Install Volume Targets
- Execute Performance Marketing & UA Plans at each stage of a game’s lifecycle - Pre-Launch, Launch & Sustain
- Maintain the Marketing Roadmap for a Portfolio of Games
- Train & Lead a multi-disciplinary Art & Marketing Team in creating Best-in-Class Creatives & Initiatives
- Manage Key Agency (UA, Creative, etc) Partners, from initial briefing, creative concepting and execution
- Oversee the creation of Marketing Assets (Copy, Banners, Trailers, Playable Ads, Interactive Landing Pages)
- Oversee the creation of UA Campaigns on Display & Video Ad Channels (AdWords, Facebook, IronSource, etc)
- Perform Competitor Marketing Execution Analysis in order to strengthen in-house initiatives
- Oversee ASO & A/B Testing Initiatives to optimize Conversion Rates & CPIs
- Measure & Report on Cohorted Campaign Performance (CPM, CPC, CPI, Conv Rates, RoAS)
- Work together with Game Developers to define & troubleshoot Ad Attribution SDK events integration
- Collaborate with Game Developers to identify Marketing Message & Product Positioning
The Pre-Requisites
- Good understanding of Free-to-Play Online Mobile Games, Game Mechanics & Monetization Strategies
- Good understanding of Mobile Marketing Channels and the Key Levers that can influence performance
- Strong hands-on experience running AdWords & Facebook Campaigns
- Has experience in data-backed and process-driven decision-making
- Experience in Analytics, Market Research & Copy-Writing is a big plus
Wanna be the next goGetter?
- Sample Fun Video
**JOB DETAILS**:
**POSITION**:
Digital Marketing Manager
**LOCATION**:
Singapore
**DEPARTMENT**:
MARKETING
**JOB TYPE**:
Full Time
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