Senior Account Executive
5 days ago
1/ PR RESPONSIBILITIES
- Monitor the media, including newspapers, magazines, online, broadcasts, newswires, social media and blogs, for clients coverage
- Drafting of press materials including press release, bios, fact sheet etc.
- Pitch stories and features to the media based on approved pitching grid/plan
- Promptly respond to enquiries and liaising with clients and the media
- Ideation, execution and dissemination of press kits
- Help in keeping an accurate inventory of clients’ samples, prepare loan forms, facilitate delivery to media and follow up for sample returns
- Attend, participate and provide support at client events, meetings, media sessions, and brainstorming sessions as required
- Development of proposals based on client brief
- Provide client with strategic counsel when required
- Ensure that all press materials adhere to client requirements before dissemination to media
2/ SOCIAL RESPONSIBILITIES
- Strategize, build and oversee clients’ social media presence
- Assist in the managing of Social Media campaigns and activities for clients
- Work with social media influencers to curate relevant content to reach clients’ target audience
- Assist in the creation, curation and management of all published content (images, video and written) for Mercury Social/Facebook and clients’ social media platforms
- Develop and expand community, blogger and influencer outreach efforts
- Compile report for clients, showing results and regular updates (meeting KPIs)
- Safeguard, build and manage Mercury PR’s database of guests
- Housekeeping of Mercury PR’s database
- Invite, host and engage guests at clients’ events
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