Regional Vp, Branding-marketing

2 weeks ago

Singapore Lazada Full time

Location:
**Singapore**
- Department: Marketing & Communications- Location: Singapore- We are looking for a VP, Regional Branding which will be accountable for:
- Be the brand custodian and the go-to stakeholder with an integrated view of branding and design across all channels and communications
- Plan brand strategies and brand campaigns to drive key brand metrics across 6 markets
- Create, maintain, and implement brand guidelines to drive consistency in execution across functions and across markets
- Delivers creative execution of proposed brand strategy and positioning, consistent with Lazada and corporate guidelines.
- Works with local branding leads to ensure consistent delivery in strategies and branding for local-led campaigns.
- Works collaboratively across multi-functions (e.g. group research, PR, social, creative teams, UED, marketing solutions) to ensure consistency based on brand guidelines
- Establishes and develops professional relationships with external ad agencies as needed.
- Upskill local teams, train and educate them on marketing content and delivery.
- Works with cross-functional teams to support customer segmentation and industry analysis.
- Monitors and analyses trends, industries and markets, including competitive landscape.

**Job Requirements**
- Proven experience in brand management and strategy (agency experience is bonus)
- Background in Lifestyle, retail, consumer goods would be preferable
- Excellent knowledge of SEA markets and deep understanding of consumer insights
- Entrepreneur mindset is essential
- Ability to navigate complex matrix organization is a must.
- English as a first language and mother tongue in another SEA language (Bahasa Indo, Malay, Vietnamese, Tagalog or Thai) is critical
- Strong communication and analytical skills
- Excellent stakeholder management
- 8+ years of relevant experience

LI-VT1

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