Senior Manager, Brand

COMPANY DESCRIPTION

Established since 1987, ECON Healthcare Group celebrates more than 35 years of commitment to quality healthcare and eldercare services this year. As a regional provider for integrated healthcare services in Singapore, Malaysia and China, the Group incorporates a chain of medicare centres and nursing homes, hospital services, a careskill training centre, a chain of senior services centres, home care services, physiotherapy services and traditional Chinese medicine services. The Group also provides consultancy for the development and management of retirement living communities.

DESIGNATION : Senior Manager, Brand & Marketing

RESPONSIBILITIES

As Head of Brand and Marketing, you are customer-oriented and have a passion for delivering meaningful social impact while simultaneously generating business income. You are responsible for leading the Group’s marketing and communications strategies, branding, corporate affairs, as well as the marketing & sales performance for Singapore.

You will lead and drive the Group’s brand objectives while building strong relationships across the business as well as externally. You will lead the brand strategy and drive the operational delivery of the strategy, inclusive of communications campaigns, network building and stakeholder engagement.
- **Budgeting, Strategy & Execution**
- Responsible for the Group’s overall brand strategy and ensure consistent brand image and positioning across countries we operate in.
- Formulate and effectively execute strategic and tactical marketing and communications plans to reinforce brand positioning and attain business targets for new and existing products and services (online & offline). This includes ensuring that programs are aligned with the overall business objectives, optimized and relevant to internal and external stakeholders.
- Develops sales strategies and approaches for various products and services, including cross promotion and referral efforts.
- Collaborate with HR department to formulate and execute employer branding, supply marketing and internal communications strategies.
- Responsible for setting and administering the annual marketing and department budget.
- **Corporate Affairs and Public relations**
- Responsible for creating and communicating the desired public image for the Organisation
- Responsible for leading the CSR efforts for the Organization
- Responsible for the development of the execution plan for thought leadership initiatives to build awareness and credibility for the business and brand, simultaneously establishing the brand as a thought leader in the market.
- Plan and drive public relations and stakeholder engagement. This includes designing and executing campaigns to engage internal and external stakeholders.
- **Marketing operations**
- Lead the department, drive new ideas and manage day-to-day marketing operations and performance.
- Collaborate with internal stakeholders on employer branding, supply marketing and internal communications efforts.
- Responsible for the creation of all forms of marketing, for example, interactive marketing, direct marketing campaigns, advertising, sales collateral, press releases, and executive presentations.
- **Performance marketing**
- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient customer acquisition cost (CAC), and awareness
- Ensure successful planning, execution and optimisation for key traffic KPIs via paid, organic & own media channels
- Establish and track metrics for purpose of measuring campaign effectiveness, including benchmarks for the brand’s performance
- **Market research, Analytics & Reporting**
- Continually review changes to the market, customer trends and activities of the competitors
- Be updated on the industry and sector trends and developments.
- Analyses trends, data, demographics, pricing strategies, and other information that can potentially improve marketing and sales performance, as well as facilitate the realization of new business opportunities
- Develop and present monthly performance reports
- Prepare and present market research and competition studies
- **Perform other duties as required.**

QUALIFICATIONS
- Bachelor’s degree in Marketing, Business Administration, or related field required; Master’s degree preferred.
- At least eight years of brand and marketing experience with a wide range of sales and marketing channels.
- Successful experience in launching and driving brand marketing campaigns that have built momentum for a brand’s awareness and consumer acquisition.
- Proven track record in delivering sustainable improvements in marketing campaigns’ ROI.
- An excellent communicator; experience with media/public relations is a plus
- Experience in healthcare is a plus

OTHER INFORMATION

**CORE COMPETENCIES**
- Strong operating and leadership skills; equally comfortable being executing hands-on and leading internal and external teams.
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