Vp, Marketing Performance and Planning

**Some careers have more impact than others.**

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world’s largest global wealth managers with USD1.4 trillion in assets. Across Asia, where wealth pools are growing faster than in any other region, HSBC’s wealth revenues grew 12% in 2019 (year-on-year) to USD5.7 billion. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers’ needs.

We are currently seeking a high calibre professional to join our team as a **VP, Marketing Performance and Planning.**

**Principal Responsibilities**

The primary purpose of this role is to focus on Marketing Operation Management including marketing financial reporting, performance analysis & strategic planning; as well as marketing process transformation and risk governance within the department CIM (Customer, International & Marketing).

Responsibilities include:

- Responsible for managing marketing budget and financial reporting in order to meet business process requirements and WPB business objectives
- Formulate a clear and consistent framework and process to improve return on marketing investment, achieve process efficiency and cost effectiveness
- Provide an aggregate view of business activities across WPB with regular marketing calendar/runway update to senior management
- Manage processes and activities related to overall Marketing Operation - including team administration, training management and fulfilling audit requirements for the Marketing team
- Drive market level budget management and business planning
- Act as the local market champion for all process, performance, budget, and governance activities/duties
- Lead marketing transformation, process improvement and governance activities at market level
- Undertaking analysis of campaign performances to provide insights in order to identify opportunities to improve key income drivers and sustain business growth
- Implement overall marketing performance tracking and enablement tasks at market level inclusive of business analytics and Return on Marketing Investment (ROMI) tracking
- Ensure a close collaboration with global teams and country business lines teams to ensure that marketing programmes are aligned to local and global priorities
- Be the one-point contact for global teams to support implementation of the marketing strategy
- Leverage relationships with Finance, Business & Analytics to drive better outcome for local marketing investment

Requirements

**Requirements**:

- Degree Holder in Marketing/Business and/or Finance related discipline preferred
- Minimum 10 years of experience and preferably in financial services covering media planning, marketing, product management and/or operations is preferred
- Strong understanding of accounting, business finance and budget accrual processes within corporations / Financial industry
- Strong analytical and project management skills
- Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
- Excellent communication and inter-personal skills to engage multiple stakeholders
- Be a team player yet able to work independently and lead on projects
- Able to influence, manage and build relationships with multiple stakeholders with the proposed Marketing strategy and plan
- Creative & innovative with alternate options on delivering an effective Marketing plan
- Have a performance driven attitude and mindset
- Be energetic, versatile and be constantly ready to accept to perform duties beyond stated scope

To be considered for this role, the relevant rights to work in Singapore is required.

**You’ll achieve more when you join HSBC.**

Issued by The Hongkong and Shanghai Banking Corporation Limited.