Lead Generation Manager
4 days ago
Key responsibilities include:
- Set processes and cadence for the Lead Generation Team
- Setting, guiding and achieving sales lead gen and appointment quotas
- Collaboratively work with the sales and marketing team to develop lead generation strategies to generate lead opportunities with prospective customers
- Initiates lead/demand generation strategies that include inbound/outbound sales and marketing campaigns and initiatives
- Providing consistent, concise, accurate internal and external communications
- Effectively communicate and present TSC’s platforms and value proposition to prospects
- Providing consistent, concise, accurate and timely weekly/monthly sales lead gen activity reports to senior management
**Qualifications**:
- Four (4) year degrees and/or a minimum of 5-7+ years of sales telemarketing experience in managing a team; preferably within a technology industry is required.
- A love of data and experience in analyzing marketing funnels, uncovering different growth opportunities, and determining various ways to meet them.
- Experience working with other teams including, marketers, sales, creatives, analysts, and product managers.
- An ability to holistically understand a marketing database and build strategies around it.
- First-hand, in-depth experience with marketing automation and CRM platforms.
- An understanding of digital marketing channels and experience with distribution strategies.
- Experience with lead generation and marketing automation software including proficiency in HubSpot and Google Sheets/Docs is highly preferred
- Experience with making data-driven decisions.
- An energetic and willing attitude.
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