Digital Marketing Executive

7 days ago

Singapore DOLLARS & SCENT Full time

Key Responsibilities:

- Develop and implement social media strategies to increase brand awareness and engagement.
- Create, curate, and manage published content (images, video, written) on various platforms including Facebook, Instagram, Twitter, and TikTok.
- Monitor social media channels for trends, comments, and messages, and respond appropriately.
- Analyze social media performance and provide insights and recommendations for improvement.
- Collaborate with the sales team to align social media campaigns with overall marketing strategies.
- Stay up-to-date with the latest social media best practices, trends, and technologies.
- Manage social media advertising campaigns to drive traffic and conversions.

Qualifications:

- A diploma or Bachelor’s degree in Marketing, Communications, or a related field.
- Min 2 years of experience in social media marketing or digital marketing.
- Strong knowledge of social media platforms and their respective audiences.
- Good written and verbal communication skills.
- Proficiency in social media management tools and analytics platforms.
- Creative mindset with the ability to generate engaging content.
- Ability to work independently and as part of a team.

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