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Customer Insights and Strategy Lead

2 weeks ago

Singapore Hyphen Group Full time

Hi Hyphen Insurance is modernizing how insurance is bought in Asia by putting customers at the center of everything we do. Using innovative technology and a data-driven approach, we strive to provide consumers with the best policies, best value, and best customer service in the industry. And as if that isn't enough, it's really just the beginning at Hyphen Insurance. Our true ambition lies in making protection simple, fair and fun and educating people which product is the right one for them. Because, at the end of the day, when you need protection you want to have the right partner on your side.

With products available in 6 markets and ranging from personal and commercial lines to life & health, the Hyphen Insurance team is dedicated to helping create value for the whole financial ecosystem. We are a proud Asian start-up with 10+ million monthly visitors on our platforms.
We're seeking the most passionate and skilled talent to redefine the role insurance plays in people's lives.

**THE ROLE**

You will be running the most strategic insurance and insurtech projects of Hyphen Group. This role will manage digital, technology, operational or commercial projects across 6 markets. To be successful, you need to have a good understanding of how to set-up, manage and drive initiatives in a traditional or agile environment. Key tasks include set-up of milestone plans, financial and commercial reports, governance and proactive communication with stakeholders.

You will also work closely with the regional insurance and insurtech team and manage various projects that will not just challenge your current know-how but will help to grow your leadership and build a culture, strategy and vision for the strategic projects organisation.

**ABOUT YOU**

We are looking for a Strategy leader to help foster Hyphen's customer first mentality by establishing our Customer Insights and Go to Market Strategy function. Reporting directly to the Head of Insurance, this dynamic team leader will be responsible for developing customer, brand, and market insights that form the foundation of Hyphen's insurance growth and marketing strategies.
- leadership, analytical, and people skills and be able to operate in a dynamic, fast paced environment.

**RESPONSIBILITIES**
- Foster Hyphen's customer-first mentality. Link customer, brand and market insights to growth and marketing strategy by defining the target user, what they care about and how we can best address their unmet needs.
- Lead establishing foundational insights for marketing and the organization at large - grounding the business in brand health, perception vs competition and industry trends.
- Design, coordinate and execute both qualitative and quantitative research that is best suited to generate actionable insights across brand, product and growth roadmaps.
- Forge a strong cross-functional relationship with product and user experience teams with the goal to elevate user needs and identify areas in the customer journey that will shepherd future innovation and growth.
- Play a critical role in defining Hyphen's brand purpose. Define what makes Hyphen unique and differentiated, and how Hyphen can be brought to life through insightful positioning and bold, impactful plans.
- Drive Hyphen's master brand strategy. Collaborate with product, marketing and creative teams to bring the brand vision to life and develop a messaging framework that all teams can build from.
- Identify tensions and opportunities that Hyphen can play a meaningful role in, and translate to sharp, inspiring actionable briefs.

**SKILLS & REQUIREMENTS**
- 8+ years of strategy or marketing experience delivering insights
- 5+ years of leading a customer insights function
- Foundational experience learning in a top-tier brand company
- Demonstrated success defining and executing a learning agenda that drove meaningful brand and business growth
- Demonstrated business impact working on a top tier consumer brand
- MBA or similar qualification

**What can you expect from us?**

**Impact**: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.

**Work**:We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people's lives.

**Culture**: We take our work seriously but don't hesitate to keep things light. We can only create magic when we have a little bit of fun.

**Thrive**: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.

**Reputation**: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a m