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Commercial Head

2 weeks ago

Singapore FINITI PARTNERS PTE. LTD. Full time

**Job Summary**

A respected Singapore-based food company with decades of heritage and a strong foothold in the B2B food ecosystem. Known for its commitment to quality and trusted partnerships across the HORECA, institutional, and distribution space, the company is entering a new phase of growth — and is now looking for a senior leader to head its Food Service commercial function.

You will lead the charge in expanding the company’s presence in the food service sector. You will shape and execute a commercial strategy focused on sales growth, customer development, and operational efficiency. This role reports to senior leadership and will play a critical part in scaling a core business division.

**Responsibilities**
- Take ownership of revenue targets across food service channels
- Lead market development initiatives to expand reach into hotels, restaurants, caterers, and institutions
- Strengthen existing accounts and proactively secure new customers through tailored value propositions
- Act as the key point of contact for major clients, channel partners, and distributors
- Deepen engagement with strategic accounts by understanding their evolving needs and delivering solutions
- Work closely with both internal stakeholders and external partners to create long-term alignment
- Stay ahead of market trends and consumer preferences to inform portfolio expansion
- Partner with chefs, product teams, and marketing to co-create offerings for target segments
- Translate insights into commercial opportunities and competitive differentiation
- Ensure that go-to-market plans, supply chain processes, and customer service levels support commercial goals
- Track competitor movements and adjust plans accordingly
- Lead commercial reporting and insight-sharing for executive decision-making
- Own divisional budgets, forecasting, and pricing strategy
- Balance cost controls with investment in sustainable growth
- Continuously evaluate performance and adapt strategies to improve returns
- Guide and support a capable team across sales and operational functions

**Requirements**:

- Degree in Business, Hospitality or a related field
- At least 10 years in the food service, FMCG sector, including 5+ years in a senior or commercial leadership role
- Demonstrated success in sales growth, strategic account management, and P&L ownership
- Deep understanding of the operational and commercial levers in the B2B food industry
- Commercially astute and analytically driven
- Strong leadership presence with the ability to motivate cross-functional teams
- Passionate about the food ecosystem, with a bias toward innovation and execution