Marketing Manager

1 day ago

Singapore COTY OPERATIONS ASIA PACIFIC PTE. LTD. Full time

**RESPONSIBILITIES**:

- Work as part of a team to serve as liaison between business support functions, providing them with knowledge of products and/or of the customers.
- Maintain a thorough understanding for the portfolio of brands responsible for including sales objectives and marketing programs
- Develop and provide guidelines for the yearly trade plans aligned with marketing and sales goals; and adjust brand strategies driven by the Travel Retail channel as well as key consumers in the Regions
- Plan introduction of new product initiatives from launch plan to pricing, assortment, forecast and social & digital strategies
- Communicate marketing plans to key stakeholders through creative marketing and sales presentation
- Provide TRWW and Global Marketing with launch performance report and actionable conclusions
- Provide TRWW and Global Marketing with recommendations on required support tools, promotional activities and product development opportunities specific to Asia Pacific needs
- Optimize portfolio/brand productivity in collaboration with demand planners through annual assortment review and SKUs rationalization exercise in an effort to reduce E&O.
- Participate in monthly business report and any ad-hoc business reporting needs
- Ability to work with a variety of people from various business and cultural background; Develop excellent communication process with all areas of business and stakeholders
- Ability to work and co-ordinate projects in a flexible and fast-changing environment

**REQUIRMENTS**
- Bachelor’s Degree in Business Management and/or Marketing

(or a related/equivalent discipline)
- A minimum of 8 years’ of Marketing experience in Beauty/Luxury and/or Consumer Goods
- Previous experience in Travel Retail is a plus
- Passion for fragrances
- Experience in developing and managing forecasts
- Excellent presentation, communication and administrative skills

**ABOUT COTY

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