Public Affairs

1 week ago

Singapore Singapore Airlines Full time

Please note that this role does not involve any content creation for SIA's social media pages._

**Key Responsibilities include**:

- Influence positive public perception through online customer engagement
- Provide touchpoint for customers to share feedback on Singapore Airlines’ products and services and have their queries answered
- Vetting of daily social media posts
- Analyse social data and provide insights to key Business Units
- Community management of Singapore Airlines’ social media channels including Facebook, X, Instagram, LinkedIn, TikTok, and YouTube. This includes responding to day-to-day queries and interactions with fans in a timely manner
- Finding new ways to surprise and delight customers so as to build brand loyalty
- Sentiment monitoring of key issues or campaigns, as well as analysis of social media data and share learnings so as to improve Singapore Airlines’ products and services and customer experience
- Stay up to date with current social media trends
- Any other duties as assigned

**Requirements**:

- A Bachelor's degree in Mass Communications or a related field.
- At least one to two years of working experience in communications, public relations or social media. Fresh graduates are also welcome to apply.
- Experience with major social media management platforms and social analytic tools will be an advantage.
- Strong verbal and written communications skills.
- Data analytical skills.
- Able to read in between the lines and think outside of the box
- Able to size up situations and identify issues or service lapses quickly.
- Comfortable working independently, able to multi-task and think on your feet with mínimal guidance.
- Highly motivated and find satisfaction in turning around negative experiences into positive ones for our customers.
- Possess natural warmth, empathy, teamwork, conscientiousness, and a high level of emotional intelligence.
- Good understanding of social media community management and SIA’s operational matters as well as the Company’s position on key issues.
- Comfortable working on 12-hour shifts to ensure 24/7 monitoring of the social platforms.

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