Principal Analyst

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About This Role:
Forrester is looking for a Principal Analyst to be part of our B2B channel marketing strategies service designed to help channel and partner marketing leaders develop and deliver aligned strategies, industry-leading approaches, high-performing teams, and results-oriented partnering programs. This role develops research and advises B2B channel and partner marketing leaders in areas including aligning marketing-sales channel routes-to-market and growth strategies; leading and executing channel demand and customer engagement/retention programs; optimizing partner/revenue enablement strategies; and developing exceptional partner experience and engagement strategies to influence the entirety of the partnership lifecycle.

Success in this position entails a thought leader advancing our research agenda, driving high-impact client-facing engagements, and advocating for the channel marketing service both within Forrester and with our clients.

**Job Description**:

- Deliver client-facing engagements (guidance sessions) to support client needs and drive further engagement, client retention, and growth.
- Develop innovative foundational frameworks and models to illustrate and enable B2B channel marketing best practices.
- Ensure client-facing content is engaging, actionable, and of unparalleled quality.
- Participate, support, and influence other channel marketing strategies analysts in the research development and innovation efforts.
- Support the VP, research director, and other analysts to develop and implement scalable client engagement activities, client retention, and new business development efforts.
- Represent our regional client’s needs in research development, client delivery, and analyst collaboration.
- Develop and deliver presentation content for key customer events throughout the year.
- Provide sales enablement support as required, including account strategies and service positioning.
- Speak publicly to build brand awareness.

Job Requirements:

- A strong academic record.
- At least 15 years’ experience as a B2B channel/partner marketing leader.
- Minimum of 10 years managing high-performing channel marketing teams at global, regional, or subregional level.
- Client-side experience in building, managing, and activating B2B channel and partner demand to, through, with, and for partners on a global stage.
- Firsthand experience in managing and executing partnering strategies across diverse partner types and business models addressing partner personas needs and buyer/customer requirements.
- Channel incentive and market development fund (MDF) strategies and execution experience.
- History of addressing the common issues and challenges that B2B channel marketing leaders and partner marketing leaders face today in their function and role.
- Advanced knowledge and understanding of how complex B2B organizations function and the resulting transformational and change management challenges that B2B channel/partner marketing leaders face today.
- Success in communicating with and influencing senior leaders within an organization.
- Effective collaboration with colleagues and peers to achieve mutually beneficial outcomes.
- Deep intellectual curiosity about how B2B channel and partner marketing leaders lead their organizations and drive change.
- A creative view of markets, channel technologies, and the social and cultural dynamics influencing the future of B2B channel and partner marketing.
- Superb writing skills; a knack for taking complex theoretical ideas and articulating them into action.
- Familiarity with and confidence around channel data and the way research and data drive decision-making.
- Confidence in operating in a networked organization and working within a matrixed, team structure.
- Strong execution skills and a consistent follow-through on commitments.
- The ability to travel 25% of the time or more.
- We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.

Let’s be bold, together.

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