Head Market Management and Customer Growth, Asia Pacific

| Marketing & Design | Management | Allianz Executive | Allianz Singapore | Full-Time | Permanent **Entity: Allianz SE Singapore Branch** L1-RS1 **Job Purpose** As Head of Market Management and Customer Growth, Asia Pacific, you will be responsible for driving profitable customer growth to support Asia Pacific growth ambitions. Execution of marketing and customer strategic initiatives as well as understanding Allianz customer data and translate NPS and VOC into actionable customer actions that maximize customer lifetime value. The role involves managing the internal and external C-level stakeholders to achieve company-wide targets for Customer growth. You will collaborate with local operating entities and other regional functions to establish go-to-market strategies - leveraging customer, marketing, distribution, digital and analytic expertise to drive customer acquisition and retention, resulting in Net customer growth, foster cross-selling and improve churn management in Allianz. Key focus areas include: 1. Customer: conduct and implement insights from customer segmentation analysis, drive strategic initiatives to grow customer base (acquisition) and improve customer satisfaction and retention 2. Market management: create strong awareness of company’s brand, increase the penetration focusing on leveraging digital marketing tools, and attract a bigger market share 3. Channel development: work closely with regional chief distribution officers across agency and partnership channels to grow and scale business across the region 4. Distribution Partner: establish effective marketing strategies for key controllable functions in distribution to drive long term sales, value, and profit **What you do** You will: **New Customer Growth** - Create winning and differentiated propositions (including products, health, digital solutions) to enable distribution teams to strengthen their customer acquisition strategy - Develop a regional asset library and manage a content hub to support a coherent rollout/delivery of product & service propositions across distribution channels **Net Customer Growth** - Define customer and advisor lifecycle journeys with a segmented view, understand pain points and identify key transformation areas to improve sales persistency, reduce customer churn, increase repurchase rate and increase customer portfolio size in Allianz - Understand Allianz customers data and translate NPS and VOC into actionable customer actions that maximize customer lifetime value. **Marketing** - Work with CMOs and Distribution heads to implement the country-level marketing efforts and local management in line with regional ambitions and strategy. - Proactively monitor the emerging customer trends within the insurance industry, creating regular, relevant reports to key stakeholders and c-level management. - Identify and implement industry best practices, new technologies, understand and translate customer needs into business opportunities and technology solutions for the Region **Regional Contact Point for Customer and Marketing** - Be the AZAP change agent and the marketing and customer ambassador / contact point for Group stakeholders, evaluate and formulate the implementation plan for global initiatives and make it relevant for AZAP - Develop a marketing and customer community among AZAP, share best practices among OEs and functions to drive customer growth - Build solid relationships with various internal stakeholders and be the bridge between operating entities, AZ SE and other stakeholders in AZ Group - Influence marketing/customer and distribution leadership teams with coaching, guidance and mentoring to excel in performance management and achieve goals **What you bring** - Degree qualified (Bachelor or Master’s degree), with at least 15 years of experience predominantly in the Life insurance industry. - Experience across the different parts of the insurance value chain in a Life setting would be an advantage. - Ability to provide leadership to the business and someone who is seen and respected as an expert and leader. - Proactive and results-orientated. - Strong communicator with proven ability to exercise cross-functional and cross-market influence. - Solid budget, resource, and project management skills. - Excellent relationship & stakeholder management ability. **Your Key Performance Indicators** - New Customers (Acquisition) - which contributes to ANP - Net Customer Growth (Retention), Cross selling (% policy growth > % customer growth) / Repurchase Rate - which contributes to NBV and OP Other supporting KPIs - OE Achievement of Loyalty Leader - VOC/NPS score **What we offer** - We are one of the World’s Best Workplaces (Singapore 2024) & Great Place to Work. - Be part of a team that’s open-minded, supportive, and genuinely focused on customer outcomes. - A sense of belonging in the workplace, where you are welcomed and encouraged to bring your most authentic self to work. - An employer that i