Principal Marketing

18 hours ago


Singapore AIA Singapore Private Limited Full time

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

The incumbent is responsible for the execution of customer engagement initiatives through seamless omnichannel customer experience for our Affluent and High-Net-Worth segment. This entails the leading and continual optimisation of customer touchpoints, improvement in customer experience and delivery of all best-in-class B2C and B2B2C engagement initiatives.
Supporting the enterprise ambition of building a compelling proposition and best in class customer experience, he/she will be responsible for conceptualising and delivering the High-Net-Worth client proposition plans and demonstrate continuous optimal performance through an uplift in member base, repurchase and new business from the Affluent and High Net Worth Customer Programme, AIA Altitude.
Success in this role is centred on strong collaboration with Distribution, Life Operations, Legal and Compliance and Technology team to offer best in class support for the sales force and data-driven engagement for the customers.

WHAT YOU'LL BE DOING

  • Optimise the effectiveness of communications, both digitally and non-digitally, to drive customer lifetime value by increasing the recency, frequency, and value of interactions with the Affluent and HNW Segment.
  • Lead the enterprise High Net Worth client proposition plan to drive uplift in business from both onshore and offshore.
  • Given the competitive landscape to capture opportunities in the Wealth space, the incumbent would need to strengthen and optimise the High-Net-Worth Customer Loyalty programme, AIA Altitude to drive membership growth with new business and members' repurchase to contribute to the company's target for HNW business.
  • Negotiate and onboard strategic partners, both in Singapore and key offshore markets like Malaysia, Thailand, Hongkong, Indonesia and Taiwan, to strengthen our proposition by offering value added services for the Affluent and HNW Segment.
  • Conceptualise and execute both B2C and B2B2C Client Events to drive engagement and loyalty for future repurchase.
  • Manage B2B2C Engagement initiatives that provide platforms for our sales force to engage with their customers.

WHAT YOU SHOULD HAVE
  • Minimum 8-10 years of consumer or partner marketing experience in financial institution/ insurance industry
  • Strong experience in engagement roles, with experience gained in leading financial institution/ insurance industry. Experience in managing High-Net-Worth Segment is an advantage.
  • Experience in developing targeted customer communications, including development of creative briefs, conceptualising creative concepts and managing creative agency
  • Good foresight in selecting partners to collaborate with to drive optimal outcome
  • Ability to operate at a strategic level as well as being comfortable with tactical delivery
  • Excellent strategic thinking, analytical skills and presentation skills to market new initiatives
  • Self-starter with sense of urgency, ability to work without close supervision and positive attitude
  • Strong communication and interpersonal skills to work with people at all levels and influence people from diverse cultural background

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.


  • Singapore SOUTH32 MARKETING PTE. LTD. Full time

    South32 is a globally diversified mining and metals company. Our purpose is to make a difference by developing natural resources, improving people’s lives now and for generations to come. We are trusted by our owners and partners to realise the potential of their resources. We produce commodities including bauxite, alumina, aluminium, metallurgical coal,...


  • Singapore Principal Financial Group Full time

    Director, Institutional Sales, Southeast Asia At Principal, we invest in what matters. And building talented teams is where it all begins. We’re drawn to people who bring unique perspectives, passion, and expertise to help us advance the financial security and well-being of our customers, transform our growing business, and drive positive change in the...

  • Compliance Advisor

    2 weeks ago


    Singapore Principal Financial Group Full time

    Overview At Principal, we invest in what matters. And building talented teams is where it all begins. We’re drawn to people who bring unique perspectives, passion, and expertise to help us advance the financial security and well-being of our customers, transform our growing business, and drive positive change in the communities where we live and work....


  • Singapore Accelya Full time

    As a Principal - Field marketing, you will support the buildup of the sales pipeline and improve conversion, primarily using inbound marketing and Account Based Marketing programs. You will work closely with the regional commercial organization to spearhead Account Based Marketing Plans for key Airlines, contact management and execution of campaigns. **What...

  • Principal

    2 weeks ago


    Singapore PERDAUS Full time

    **Perdaus seek a visionary Principal to lead our Madrasah. The role involves managing staff, resources, and students, fostering professional growth, and driving operational excellence. The Principal will position the Madrasah as a leading institution, building strong community networks.** **Key responsibilities**: - Oversee Madrasah operations. - Manage...


  • Singapore Dell Technologies Full time

    Principal Industrial Designer page is loaded## Principal Industrial Designerremote type: Onsitelocations: Singapore, Singaporetime type: Full timeposted on: Posted Todaytime left to apply: End Date: October 30, 2025 (30+ days left to apply)job requisition id: R **Experience Design Group (EDG) Overview****Principal Industrial Designer**We’re continually...

  • Principal Consultant

    4 weeks ago


    Singapore DNV Full time

    Principal Consultant -Markets & Risk SEAJoin to apply for the Principal Consultant -Markets & Risk SEA role at DNVPrincipal Consultant -Markets & Risk SEA5 days ago Be among the first 25 applicantsJoin to apply for the Principal Consultant -Markets & Risk SEA role at DNVAbout UsWe are the independent expert in assurance and risk management. Driven by our...

  • Vice Principal

    6 hours ago


    Singapore NORTH LONDON COLLEGIATE SCHOOL (SINGAPORE) PTE. LTD. Full time

    **NORTH LONDON COLLEGIATE SCHOOL (SINGAPORE)** - seeks a _ **VICE PRINCIPAL (PASTORAL CARE)** THE SCHOOL Founded in partnership with Sobha, North London Collegiate School (Singapore), will offer an academically ambitious education in keeping with the aspirational ethos of NLCS (UK). The School will provide the same impressive range of extra-curricular...


  • Singapore Storyful Full time

    Principal Research Analyst page is loaded Principal Research Analyst Apply locations Singapore time type Full time posted on Posted 13 Days Ago job requisition id Job_Req_47501Job Description: Principal Analyst (Aromatics)Location: Singapore Reporting Manager: Executive Director, Aromatics Chemical Market Analytics (CMA), by OPIS, a Dow Jones Company is...

  • Principal Engineer

    3 weeks ago


    Singapore GlobalFoundries Full time

    Principal Engineer - BEOL Process Integration Join to apply for the Principal Engineer - BEOL Process Integration role at GlobalFoundries Principal Engineer - BEOL Process Integration Join to apply for the Principal Engineer - BEOL Process Integration role at GlobalFoundries About GlobalFoundriesGlobalFoundries is a leading full-service semiconductor...