Senior Manager/Manager, Social Media

Resorts World Sentosa (RWS), Asia's premium lifestyle destination resort, is located on Singapore's resort island of Sentosa. Spanning 49 hectares, RWS is home to world-class attractions including Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark. Complementing the adventure and adrenaline of its theme parks and attractions are eight unique luxury hotels, the world-class Resorts World Convention Centre, and a casino. RWS offers award-winning dining experiences and exciting cuisines from around the world across its many renowned celebrity chef restaurants, establishing itself as a key player in Singapore's vibrant and diverse dining scene and a leading gourmet destination in Asia for epicureans. The integrated resort also offers world-class entertainment, from original resident productions to concerts. RWS has been named "Best Integrated Resort" since 2011 for ten consecutive years at the TTG Travel Awards which recognises the best of Asia-Pacific's travel industry.

RWS is wholly owned by Genting Singapore, a company of the Genting Group. For more information, please visit

Job Summary

The Social Media Manager sits within the Resort Marketing department and will support the Assistant Director in developing and executing social media marketing strategies and content to enhance the brand's social presence and engage our audience to drive visitor engagement). This role requires sound project and campaign management capabilities, with a background in social media marketing, content strategy, experience in creating compelling content and narratives, analyzing performance metrics and the ability to collaborate effectively with cross-functional teams to align social media efforts with broader marketing objectives.

Key Responsibilities

• Social media strategy - develop and implement social and content strategies across platforms such as Facebook, Instagram, TikTok, LinkedIn, YouTube etc for all Business Units to drive engagement on social across paid, owned and earned activities.
• Create and curate engaging content - work with internal team and vendors in the ideation, development and production of social media calendar and content including AV, stills, gifs, memes, posts, captions etc that reflect the proposition of our attractions and properties in a way that aligns with the brand's tonality, campaign messaging and resonates with our target audience.
• Campaign management and optimisation - monitor, analyze, and report on social media performance metrics, providing insights holistically across earned, owned and paid activities and provide recommendations for optimisation.
• Influencer management - build and nurture relationships with key influencers, managing the partnership and campaign content production process from end to end.
• Community management - monitor and engage with our online community, responding to comments and messages where necessary to foster positive interactions and manage negative communications.
• Innovation - Stay up to date with the latest social media trends, tools, and best practices to continually enhance our strategy and execution (eg AR, CGI)
• Budget planning: Plan and manage year-long budgets to ensure that the overall spend is optimised with maximum impact.
• Team leadership and development - Fostering a high-performance culture and drive collaboration and continuous improvement within the team.

Required Qualifications

• Degree in Marketing, Communications or other relevant fields.
• 8 to 10 years of relevant working experience in social media campaign and influencer management, with at least 2 years in a managerial role.

Required Skills

• A robust understanding of digital content and social marketing industry trends, tactics, and user behaviour, including content distribution strategies and platform best practices.
• Ability to derive actionable insights from social media metrics and marketing data.
• Strong knowledge and relevant experience in tourism industry and/or destination marketing.
• Possesses strong analytical, communication, interpersonal, and negotiation skills.
• Excellent research, organizational, and time management skills. Able to manage multiple projects simultaneously, while paying keen attention to details.
• Self-driven and able to excel independently, and in collaborative teams, in a dynamic and fast-paced environment.
• A good eye for aesthetics and design sense. Design and photography/videography skills a plus.