Senior Associate/ Associate

Key Responsibilities

1. Digital Marketing of New SAFRA Membership Sign-up

• Plan, execute and optimize always-on and campaign-based digital marketing strategies to drive new SAFRA membership sign-ups, renewals and engagement.

• Develop targeted performance marketing campaigns using platforms like Google Ads, Meta Ads, TikTok Ads, programmatic platforms, etc.

• Coordinate content development across video, display, EDMs, and landing pages that appeal to different personas of NSmen (e.g. young NSFs, NSmen and families, etc).

• Track and report digital KPIs such as CPA, CTR,

2. Marketing of Lounge and Café

• Develop and implement integrated marketing plans (digital, social, in-club, influencer, media listings) to build awareness and drive patronage for the CMPB Lounge and Café.

• Partner with F&B operators, partners and internal comms to promote SAFRA membership, manage SAFRA digital content and member perks.

• Work with creative team to develop collaterals including posters, eDMs, videos, and digital screen content.

• Coordinate with SAFRA Membership teams to cross-promote campaigns and initiatives that drive membership sign up and lounge-café patronage at CMPB venue.

3. Social Media Community Management (FB, IG, TikTok)

• Manage day-to-day content calendar, scheduling, and publishing for SAFRA's Facebook, Instagram and TikTok platforms.

• Engage actively with followers, reply to comments, DMs, and resolve member queries in a timely and professional tone.

• Monitor social media trends and SAFRA's brand mentions to drive real-time engagement and stay culturally relevant.

• Track and analyze performance metrics (e.g. reach, engagement, followers) and make data-driven recommendations.

Qualifications & Requirements

• Diploma or Degree in Marketing, Mass Communication, Business or related field.

• 2–3 years of experience in digital and social media marketing.

• Strong copywriting and content creation skills, especially for video-first platforms.

• Familiar with Facebook Business Manager, TikTok Ads Manager, Meta Creator Studio, Canva, and Google Analytics etc.

• Creative flair with a good eye for design, visuals, and storytelling.

• Prior experience managing influencer campaigns or working with F&B/retail brands is a plus.

• Passion for community-building, youth culture and (NS) ecosystem.

• Singaporeans only.