Associate Director, Event Marketing

3 days ago

Central Region, Singapore CBRE Full time $120,000 - $240,000 per year

About the Role

CBRE is seeking a passionate, strategic, and experienced events marketing professional with proven success in creating, managing, and executing events and integrated experiential marketing programs, with a focus on enhancing event experience, driving attendee engagement, lead generation, and revenue growth.

The individual will be part of CBRE's Global Event Marketing team and will work alongside The APAC Marketing Team as well as with key internal stakeholders in the region to develop strategic multi-year event plans. These will include, but will not be limited to, internal and client events, training meetings and participation in business line-related industry events.

What You'll Do

  • Subject matter expert in event strategy, planning and delivery for both in-person and virtual events
  • Will both lead and support Marketing team peers on event programs
  • Understand business objectives and strategy, know the key stakeholders and clients
  • Conceptualize and develop strategic event marketing plans with measurable objectives and clear KPIs that align with business goals.
  • Proactively report event ROI and demonstrate impact through business results and lead generation opportunities.
  • Update and track event details in the Global AirTable Calendar
  • Partner with Content Marketing, Product Marketing, Social Media, Comms, Design and Digital Marketing teams to ensure holistic and coordinated activation of event content
  • Event Planning and Project Management including vendor and venue sourcing management, contract negotiation, event budgeting, forecasting and reconciliation

What You'll Need

  • 8-10 years of relevant experience with demonstrated hands-on experience of successful event project planning and delivery of both virtual and in-person event formats.
  • Proficiency in event management and marketing cloud software, apps and CRM systems.
  • Act as an ambassador for CBRE, adopting and maintaining the firm's core values of RISE; Respect, Integrity, Service, Excellence.
  • Ensure compliance with company standards including the company logo and consistency of marketing products.
  • Ability to travel for up to 25-30% of the time
  • Proficient in Microsoft Office Suite: Word, Excel, PowerPoint, Event AI tools and strong understanding of event technology and virtual event platforms

When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values - respect, integrity, service and excellence - and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realize your potential. We welcome all applicants.

Applicant AI Use Disclosure

We value human interaction to understand each candidate's unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.

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