Assistant/Marketing Manager

2 weeks ago

Central Region, Singapore People Profilers Pte Ltd Full time $80,000 - $120,000 per year

Location: Off-site/WFH

Assistant  / Marketing Manager (Premium water brand)

Overview:


• Develops, executes, and manages marketing campaigns, collaborating with global and regional teams to align with brand strategy and business goals.


• Key responsibilities include contributing to strategy, analysing market trends, managing digital and social media platforms, coordinating with agencies and partners, monitoring campaign effectiveness, and ensuring global brand consistency.


• Involves supporting senior management, managing cross-functional virtual teams, and driving brand awareness and market share across international markets.

Key Responsibilities:


• Campaign Development & Execution: Develop and lead RTM/GTM marketing campaigns from brief to execution, ensuring alignment with global strategy.


• Strategic Planning: Contribute to the development of comprehensive marketing plans, strategies, and action plans that align with both global vision and local business needs.


• Cross-Functional Collaboration: Work closely with internal teams (e.g., sales, product, creative) and external agencies and partners to ensure seamless and strategic execution of initiatives.


• Market Analysis: Analyse market trends and competitor activities to identify opportunities and inform strategic decisions for international markets.


• Digital & social media: Manage digital marketing efforts, including social media strategy, content creation, and optimization of digital sales channels.


• Brand Management: Oversee corporate branding, ensure brand image and strategic consistency across all international touchpoints, and manage brand awareness initiatives.


• Performance Monitoring: Monitor and report on the effectiveness of marketing campaigns and initiatives, defining KPIs and targets to drive performance.


• Global Communication: Coordinate with headquarters, international subsidiaries, and global partners on corporate communications, press releases, and promotional activities.


• Financial Stewardship: Manage and propose the annual Profit & Loss (P&L) for brand, ensuring delivery against targets for Net Sales (NS), Gross Margin (GM), Advertising & Promotion (A&P) spend, and Earnings Before Interest and Taxes (EBIT)

Skills and Qualifications


• Education: A bachelor's degree in marketing or related field.


• Experience: Minimum 3-5 years of experience in marketing, with experience in managing campaigns and collaborating with cross-functional and international teams.


• Strategic Thinking: The ability to think strategically and contribute to long-term marketing goals.


• Digital Proficiency: Strong understanding of digital marketing, content creation, social media, and website management.


• Communication Skills: Excellent communication and stakeholder management skills to effectively work with virtual delivery teams and influence stakeholders.


• International Awareness: A keen understanding of global marketing nuances, industry trends, and the ability to manage international partners and agencies


• Ability: To thrive in a start-up environment

Please submit your updated resume in Word format by using the Apply Now Button.

We regret that only shortlisted candidates will be notified.

Email resume to

People Profilers Pte Ltd, 20 Cecil Street, #08-09, PLUS Building, Singapore

Tel:

EA License Number: 02C4944

Registration Number: R1106021

Posting Personnel: Yeoh Xianni (Sherry)

Ref: 5WV36345

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