Vice President, Campaigns, Communications

6 days ago

Central Region, Singapore DBS Bank Limited Full time $120,000 - $180,000 per year

Vice President, Campaigns, Communications & Programme Lead - DBS Digital Advisory, Consumer Banking - (WD76182)

Business Function:

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you. 

Job Purpose:

The digital advisory team is building an exciting new project that drives investment & insurance (I&I) / retail-wealth customer acquisitions and retention, both through online transactions and offline leads. The goal is to build a tangible, sticky wealth relationship with our retail customers in Singapore. 

We seek a Campaigns & Communications Lead who will concurrently be the project programme lead. The job is to communicate effectively to a) external stakeholders (customers) through acquisition/retention campaigns and b) to internal stakeholders invested in the success of the project. Taken together, the successful candidate must entrench all-rounded stakeholder trust in this project.  

Responsibilities:

  • Stakeholder management: As a programme manager, successfully drive internal alignments that tee up to the project's key deliverables. Demonstrate strength in relationship-building and the art of persuasion. Be perceptive in reading the room.
  • Cross-functional collaboration: As a campaign lead, execute successful and well-oiled acquisitions/retention campaign drives. This will include spotting gaps in cross-functional coordination and aligning expectations for success.
  • Driving excellence in communications: Coordinate internal communications on product updates, milestones, and priorities to internal stakeholders. Steer the external communications strategy as a business counterpart to our group communications team.
  • Driving excellence in content marketing and campaign roll-outs: To be a standard-bearer of content (text and visual) excellence in campaign marketing copy – provide guidance on how USPs and overall content can be sharpened for impact in I&I marketing assets.

Requirements:

  • At least 7 years of working experience in marketing and communications, ideally in the financial or technology services. Content marketing, communications, and digital campaign management experiences are immediate advantages. Experience in product design is also a plus.
  • Strong communications, stakeholder management and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
  • A self-starter with initiative and ability to learn, adapt and achieve results in this fast-moving initiative.
  • A strategic thinker focused on driving I&I campaigns with acquisition/retention impact.
  • Strong project management skills: detailed, able to juggle tasks on tight timelines.
  • Strong PowerPoint skills

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

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