Content & Web Manager

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We are seeking a strategic and creative B2B Content Marketer to drive impactful content and social media initiatives for PayPal.

This role will be responsible for building a sophisticated content marketing strategy that includes crafting engaging customer success stories, testimonials, thought leadership content, value proposition and product campaigns and sales materials.

This role will also be responsible for a regional roll out of brand websites and building an AI & search engine optimised blog that resonates with our target audiences and fuels business growth. The ideal candidate will have deep experience in developing content that spans multiple formats.

Job Description:

Essential Responsibilities:

• Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue
• Leverage data and technology to optimize marketing strategies and campaign performance
• Collaborate with cross-functional teams to align marketing initiatives with organizational goals
• Identify growth opportunities by analyzing and synthesizing data from multiple sources
• Track, measure, and report program performance, optimizing for efficiency and scalability
• Lead A/B testing and iterative optimization of campaigns and marketing programs
• Optimize team structure and processes to foster a culture of high performance and innovation

Minimum Qualifications:

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

Content Strategy

• Develop and implement content strategy to drive awareness, demand, and conversion across channels, focusing on customer stories, video, and SEO/AIO-driven copy.
• Refine a messaging framework that positions PayPal as a payments thought leader, tailored to verticals like travel, gaming, and cross-border business.
• Build and manage a content calendar prioritizing storytelling formats and targeted content throughout the buyer journey.

Content Development & Sales Enablement

• Create high-quality content across formats (blogs, white papers, infographics, videos) with emphasis on storytelling and customer narratives.
• Produce sales materials including case studies, product sheets, and presentations to support commercial teams.
• Ensure all content is clear, compelling, and on-brand while simplifying complex product and regulatory concepts.
• Manage agencies and contributors to scale content production efficiently.

Campaign Content Creation

• Develop content for brand awareness, product launches, and events across APAC.
• Prepare integrated campaign assets that drive comprehension, engagement, and lead generation.
• Partner with marketing and product teams to ensure consistent messaging across paid and owned channels.

Web & SEO Strategy

• Lead content for websites, landing pages, and discoverability surfaces across APAC, with focus on payments and financial services.
• Define and execute regional SEO strategies to grow organic visibility and quality traffic.
• Optimize existing and net-new content using keyword insights, user intent, and market trends.
• Pilot AI-driven content workflows (AIO) to improve efficiency and relevance while safeguarding brand quality.

Industry Expertise & Platforms

• Conduct competitor research to identify gaps and opportunities, ensuring differentiated thought leadership.
• Leverage customer and market insights to keep messaging relevant.
• Develop content platforms highlighting cross-border payment solutions and global expansion opportunities.
• Expand thought leadership through multimedia formats (videos, podcasts, webinars).

Collaboration & Measurement

• Collaborate with commercial, product marketing, integrated marketing, regulatory, and analytics teams to ensure alignment across the customer journey.
• Champion customer voice and field insights to inform strategy.
• Own KPIs for content performance, pipeline contribution, and campaign engagement.
• Analyze results and refine strategies for continuous improvement.

Candidate requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree is a plus.
• 8+ years of experience in B2B content marketing with an emphasis on storytelling and content creation.
• Proven experience leading content strategy and development for high-growth companies, with working knowledge of SEO best practices.
• Proven experience managing content for multiple APAC markets, with sensitivity to local culture and language
• Expertise in developing customer success stories and video content, with an ability to translate customer outcomes into compelling narratives that drive engagement.
• Experience managing cross-functional teams and working with external creative agencies.
• Strong understanding of the global payments landscape, including trends, challenges, and competitor strategies.
• Strong comfort with analytics and using data to guide decisions, measure content ROI, and drive continuous improvements
• Exceptional project management skills, with the ability to lead multiple initiatives simultaneously in a matrixed and fast-paced environment

Nice to Have

• Experience exploring or testing AI-assisted content workflows
• Familiarity with generative AI tools and an understanding of where they can enhance (or risk) brand storytelling
• Experience briefing and managing external content agencies or freelancers
• Exposure to influencer content campaigns or ecosystem-led content strategies

Subsidiary:

PayPal

Travel Percent:

0

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset—you. That's why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit 

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at   

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don't hesitate to apply.

---