Assistant PR Manager

2 days ago

Singapore TWG TEA COMPANY PTE. LTD. Full time $90,000 - $120,000 per year
Job Summary

Based in Singapore, the Assistant PR Manager is responsible for planning and implementing public relations strategies on a global scale across key and potential markets. As part of the PR team, this position is also responsible for directing the efforts of PR agencies and coordinating at the strategic and tactical levels with the other departments of the brand's regional offices.

Primary Relationships

This position reports directly to the Assistant Communications Director.

Within the organisation, this position will also work with the Marketing, Social, Digital and CRM teams and will also have working relationships with the Design and Operations teams, the Tea Institute, as well as staff with similar positions within partner and franchise organisations. Outside the organisation, the position has secondary working relationships with PR & influencer agencies, digital agencies, etc.

Job Descriptions
  • Oversee and guide the strategic efforts of global partners and PR agencies to secure media coverage in top-tier local and international publications.
  • Assist in creating, implementing and measuring the success of a comprehensive global PR strategy that enhances the brand's luxury image and international positioning across key and potential markets.
  • Direct the development of press releases, media alerts, and PR pitches, ensuring alignment with brand objectives, while coordinating execution through global partners and PR agencies.
  • Represent TWG Tea as the brand's global voice in collaboration with partners and PR agencies, ensuring adherence to brand and editorial guidelines in all external communications.
  • Cultivate and maintain successful working relationships with international media publications, journalists, key opinion leaders/influencers and content creators to drive earned media and organic social media coverages.
  • Oversee global partner and agency engagement with international media on requests, photoshoots, and giftings, ensuring brand alignment and strategic consistency.
  • Monitor and evaluate press and social media coverage, as well as global industry trends, and provide strategic insights to internal stakeholders.
  • Collaborate with TWG Tea subsidiaries, franchises, and distributors to ensure global alignment on brand communications and editorial standards.
  • Manage global PR crises in coordination with external PR agencies and internal stakeholders.
  • Coordinate with global partners and PR agencies on the planning and implementation of campaigns and initiatives across key and potential markets.
  • Oversee the proper archiving of global PR reports and media clippings and ensure the regular review and enhancement of PR reporting standards.
  • Manage the upkeep of TWG Tea's global media database and ensure periodic refreshes of media outreach strategy to constantly remain current.
Requirements
  • Minimum of 3 to 4 years' experience in communications, public relations and influencer marketing with demonstrated success on a global level, preferably in the luxury retail sector.
  • Bachelor's degree in communications and public relations preferred.
  • Experience working in an international PR agency or luxury brand is an advantage.
  • Applicants must be fluent in written and spoken English.
Others
  • Demonstrated skills, knowledge and experience in the design and execution of luxury marketing, communications and public relations activities.
  • Strong creative, strategic, analytical, organizational and personal skills.
  • Demonstrated successful experience writing press releases, making presentations and negotiating with international media.
  • Computer literacy in word processing, data base management and page layout.
  • Commitment to working in cross-functional teams.
  • Ability to manage multiple projects at a time with a high level of attention to detail.
  • Out-of-town, overnight travel to Singapore or within the region might be required from time to time (less than 5%).
Only shortlisted candidates will be notified.

Please upload detailed resume, indicating reasons for leaving, last drawn salary, expected salary and date of availability.

  • Pr Manager

    3 days ago

    Singapore THE PR PEOPLE PTE. LTD. Full time

    The PR People Pte Ltd is a dynamic and leading public relations firm in Singapore, dedicated to delivering innovative and effective PR solutions for our diverse clientele. With a commitment to excellence, creativity, and strategic thinking, we have established ourselves as a trusted partner in shaping and enhancing our clients' reputations. As we continue to...

  • Pr Executive

    6 days ago

    Singapore THE PR PEOPLE PTE. LTD. Full time

    We are a boutique PR agency specialising in fashion, beauty and lifestyle launches looking for a PR executive / PR intern. **You are**: a self-professed beauty and fashion junkie, and love reading local and international magazines. With your finger on the pulse of the latest beauty, fashion and lifestyle trends, you can give a creative spin to the latest...

  • pr and marketing intern

    4 weeks ago

    Singapore THE PR PEOPLE PTE. LTD. Full time

    Roles & ResponsibilitiesJOB DESCRIPTION ROLE: PR AND MARKETING INTERNCompany Overview Founded in 2009, The PR People have established a strong presence in Southeast Asia, with offices in Singapore, Malaysia, and Thailand. Specialising in beauty and lifestyle, we pride ourselves on our creativity and forward-thinking approach. Join us as we continue to grow...

  • PR & Communications Executive

    2 days ago

    Singapore THE PR SALON PL Full time $16,800 - $21,400 per year

    CompanyThe PR Salon Pte LtdDesignationPR & Communications ExecutiveDate Listed04 Jul 2025Job TypeEntry Level / Junior ExecutiveIntern/TSJob PeriodFlexible Start, For At Least 6 MonthsProfessionMarketing / Public RelationsIndustryCreative / MediaLocation Name57 Mohamed Sultan Road, SingaporeAddress57 Mohamed Sultan Rd, Singapore 238997MapAllowance /...

  • Pr Assistant

    1 week ago

    Singapore KDL ELEMENTS PTE. LTD. Full time

    **Responsibilities**: - Taking part in brainstorming sessions and suggesting innovative ideas. - Assisting with the development and distribution of PR materials, including brochures, pamphlets, newsletters, and videos. - Assisting with the organization and execution of various media and PR events. Managing PR materials, filing, copying, and performing other...

  • Public Relations and Communications Manager

    2 weeks ago

    Singapore Luna PR Full time

    We are LUNA PR - a PR and communications agency for cryptocurrency and blockchain projects. We are looking for someone to join us as a PR and marketing account manager to manage 3-5 accounts at a time. **The job entails**: - Overseeing all marketing and PR aspects - Forming a great relationship with your client - Coming up with strategies and creative...

  • Pr & Communications Executive (6 Month Internship)

    2 weeks ago

    Singapore The PR Salon Full time

    We are looking for strategic, creative and curious communications professionals. If you are a social media fanatic and curious about the media industry, you will love this internship. **Job scope**: - Planning and executing client's PR campaigns - Drafting press releases - Planning and executing creative media pitch for client campaign - Managing...

  • Pr Manager

    23 hours ago

    Singapore W4 GLOBAL PTE. LTD. Full time

    **Key Responsibilities**: - Develop and implement comprehensive PR strategies to increase brand awareness and drive foot traffic to our pubs. - Cultivate and maintain relationships with media outlets, journalists, bloggers, and influencers to secure press coverage and media placements. - Create engaging press releases, media kits, and other PR materials to...

  • Pr Manager

    3 days ago

    Singapore Z & A PTE. LTD. Full time

    Established F&B and Entertainment organisation, with total of 6 outlets. PR Manager to do marketing plans/ social media/ advertisments. PR Manager to manage customer database, events and shows for the clubs. Work location will be in Orchard. Must be willing to work late hours.

  • Assistant Manager, Brand Marketing

    1 week ago

    Singapore DRUCE & CO PTE. LTD. Full time

    We are seeking a dynamic and experienced Assistant Manager for Branding & PR Communications. This role is crucial in shaping our brand narrative, managing public relations, and developing compelling messaging across different communication channels at global level. - Collaborate with marketing and communication teams to develop and execute a comprehensive...