Brand Marketing Intern

1 week ago

Singapore Wipro Consumer Care and Lighting Full time $40,000 - $60,000 per year

Wipro Consumer Care is amongst the largest personal care product companies in Southeast Asia, it currently operates across Asia and Africa, with significant presence in Malaysia, Indonesia, Vietnam, China, Hong Kong, Singapore, the Middle East and Nigeria.

Wipro Consumer Care Singapore distributes and markets a comprehensive range of personal care products, principally skin care, hair care, talcum powder, deodorants, shower and cleansing products and fragrances, and household detergents and other cleaning products. These are marketed under well-known brand names like BIO-ESSENCE, EBENE, DERMA LAB, EVERSOFT, ENCHANTEUR, SAFI and other market leading brands in the region.

The Role

As a Marketing Intern, you will learn the ropes and assist the team with tasks including:

  • Strategic Marketing Planning: Support the development and execution of short- and long-term action plans to grow brand awareness and profitability. Collaborate on the implementation of marketing campaigns across both ATL (Above-the-Line) and BTL (Below-the-Line) channels.
  • Campaign Execution: Assist in planning and executing marketing communications, including digital and traditional channels. Help manage partnerships with agencies, vendors, and external stakeholders to ensure timely delivery of campaigns.
  • Market Research & Analysis: Conduct market research to analyze consumer insights, competitive trends, and market intelligence. Provide inputs to develop effective marketing plans.
  • Promotions & Trade Marketing: Assist in conceptualizing promotions that drive consumption and align with advertising efforts for an integrated 360-degree marketing strategy. Help build strong product presence in various distribution channels.
  • A&P Budget Tracking: Support tracking of Advertising & Promotion (A&P) spending to ensure campaigns are delivered within budget and achieve a strong return on investment (ROI).
  • Collaboration with Internal Teams: Work closely with internal teams such as Sales, Promoters, Finance, and Warehouse to ensure effective execution of marketing plans. Performance Monitoring: Assist in tracking market trends and analyzing product sales performance.

Ideal Profile

  • You are someone with the drive to understand and learn how the FMCG industry works
  • You enjoy finding creative solutions to problems
  • Able to work well independently, and is collaborative in a team

What's on Offer?

  • Join a market leader within Retail
  • Strong opportunities to progress your career
  • Opportunity within a company with a solid track record of performance

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