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Senior Executive, Luxury Retail Marketing

2 weeks ago

Central Region, Singapore Marina Bay Sands Pte Ltd Full time $80,000 - $120,000 per year

LOVE WHAT YOU DO? THERE IS A PLACE FOR YOU HERE

Be part of our diverse and inclusive team.

Job Responsibilities

  • Festive, Luxury Fashion and Retailer Support Campaigns – The candidate will work closely with the Senior Manager and other team members to plan and ensure on-time and on-budget execution of marketing campaigns including key visual development, content creation, paid media, events and promotions that will give retailers the opportunity to maximise sales and exposure.
  • Strategic Partnerships – Identify relevant third-party partners including payment platform / network partners (e.g., Alipay, Amex, etc.), banking partners, and other special interest groups to create opportunities to offer exclusive shopping privileges, engage, acquire and convert affluent shoppers.
  • Chinese Social Media Marketing – Act as the team's liaison with Greater China Marketing for social media marketing efforts relating to Chinese social media platforms including but not limited to Xiaohongshu, Weibo, Dianping etc.
  • Paid Media – Work with media agency to manage media budget, ensure effective media ROI, review and optimise campaign performance.
  • Mall Advertising – Manage and allocate advertising spaces within the Mall (e.g., digital screens) as part of ongoing retailer support for in-mall exposure.
  • Account Management – Act as the daily point of contact for assigned fashion retailers to assist in their day-to-day marketing activities and events in the mall.
  • Voucher Programme – Manage the mall's dining voucher, shopping voucher and gift certificate programme including onboarding, providing administrative support and liaising with the Finance team as required, as part of ongoing retailer support.
  • Permanent Signage – Update and maintain up-to-date retailer information across all relevant permanent signage in the mall.
  • Cross Collaboration – Collaborate and work closely with internal departments such as Brand & Advertising, eCommerce, Loyalty Marketing, Social Media, Communications, etc. to develop online and offline integrated marketing campaigns to reach affluent shoppers.
  • Special Projects – Assist in other ad-hoc marketing-related tasks as assigned.
  • Compliance – Ensure adherence to Compliance policies, Standard Operating Procedures (SOPs), Contracting and Procurement processes and policies, etc.

Job Requirements

Education & Certification

  • Bachelor's degree in marketing or related field preferred.

Experience

  • At least 4 years of relevant marketing experience is required.
  • Prior experience in a global media / marketing agency or a large, publicly held and highly matrixed MNC environment is a plus.

Other Prerequisites

  • Passion and interest in luxury fashion and retail marketing is a must.
  • Prior experience in integrated marketing campaign (online and offline) planning and execution, as well as high-touch experiential event planning and execution.
  • Organised and able to multi-task with high-calibre project management, writing, communication and presentation skills for the preparation and presentation of marketing campaign plans.
  • Quantitative and analytical skills – comfortable with the necessary budgetary and analytical functions required to quantify and review the performance of marketing campaigns and promotions.
  • Demonstrate the ability to think critically, logically and responsively in a dynamic retail environment to seek solutions and actionable next steps.
  • A self-starter with a strong ability to work proactively, take ownership and follow through with projects.
  • Pay close attention to details with a keen eye for accuracy.
  • Demonstrate an aptitude for luxury aesthetics and flair for copywriting with a luxury tone of voice.
  • Work professionally and collaboratively as part of a dedicated and hardworking team, with excellent interpersonal skills.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.