Business Development and Marketing Manager

2 weeks ago

Singapore LITTLE EARTH EDUCATION CENTRE PTE. LTD. Full time $80,000 - $120,000 per year

The Business Development and Marketing Manager will be responsible for driving LEE's market expansion and brand development in both Singapore and China . This role requires a dynamic individual with strong strategic, cross-cultural, and entrepreneurial capabilities to identify opportunities, build partnerships, and execute integrated marketing campaigns across digital platforms.

Key Responsibilities
1. Strategic Business Development
  • Identify, evaluate, and negotiate strategic partnerships with educational organisations, training centres, and potential investors in China.
  • Develop and implement market entry and expansion strategies aligned with LEE's vision and operational standards.
  • Support the Director in preparing business proposals, partnership agreements, and investment presentations .
  • Coordinate cross-border collaboration between LEE's Singapore headquarters and Chinese partners, ensuring mutual alignment and compliance.
  • Establish and maintain relationships with government, education, and industry stakeholders in both markets.
2. Marketing & Brand Development
  • Lead marketing strategy planning and execution for Singapore and China markets, including digital advertising, social media campaigns, and public relations.
  • Manage brand presence across multiple platforms: WeChat, XiaoHongShu, Douyin, TikTok, Facebook, Instagram , and official websites.
  • Oversee the creation of bilingual marketing materials (English and Chinese), ensuring accuracy, creativity, and consistency in brand messaging.
  • Conduct market research, competitor analysis, and parent/student behaviour studies to guide marketing initiatives.
  • Plan and manage promotional events, open houses, and media collaborations to enhance brand visibility and student enrolment.
3. Communication & Operational Support
  • Facilitate effective communication between Singapore and China teams regarding marketing plans, student recruitment, and partnership performance.
  • Support marketing staff in Singapore centres to ensure consistency in promotion and parent engagement activities.
  • Monitor campaign effectiveness and prepare regular marketing performance reports for management review.
  • Participate in staff training and development initiatives related to marketing and communications.
Qualifications and Requirements
  • Bachelor's Degree in Education, Business, Marketing, or related field .
  • Minimum 7 to 10 years of professional experience in business development, marketing, or education management.
  • Proven knowledge of both Singapore and China education industries .
  • Proficient in English and Mandarin Chinese (written and spoken).
  • Strong understanding of digital marketing tools and social media ecosystems across both regions.
  • Excellent negotiation, communication, and presentation skills.
  • Strategic thinker with entrepreneurial drive, integrity, and the ability to work independently in a fast-paced environment. Work
  • Primary base in Singapore
  • Occasional business travel to China for partnership and marketing development.

  • Marketing & Business Development Manager

    1 week ago

    Singapore BUSINESS EDGE PERSONNEL SERVICES PTE LTD Full time

    Marketing & Business Development Manager Salary: $4000 - $6000 + 13th Month + VB Location: Macpherson MRT (On-site)Working Hours: Mon-Thurs 10am-7pm & Friday 10am-6pm Develop and implement marketing and business growth strategies. Identify and pursue new business opportunities and partnerships. Conduct market research to identify trends, competitors, and...

  • Business Development Manager

    6 days ago

    Singapore Sapphire Marketing Co. Full time

    Overview Sapphire Marketing is a leading firm specializing in direct B2B sales and marketing solutions and talent development. Expand your global network, build your career with us. Key Benefits One-to-one personalized coaching Global networking opportunities Guided career growth and development Key Responsibilities Represent client brands to drive...

  • Business Development Manager

    1 week ago

    Singapore FUSIONHUB MARKETING PTE. LTD. Full time

    Fusionhub Marketing is a growing start-up company in Singapore with an established global presence in Philippines and Taiwan. We are looking for: **Business Development Manager, Franchise** The incumbent should have an existing experience in managing Franchisees with hands-on franchise management in a F&B concept. He or she should have successful track...

  • Business Development Manager

    7 days ago

    Singapore DEREN MARKETING PTE. LTD. Full time

    Job description We are looking for an aspiring business development manager to join our team. You will work and grow alongside a hungry team of creative people, have experience managing your clients and be supported in your growth as a business development manager through mentorship, workshops and training. Join us if you enjoy a fast-paced, exciting...

  • Business Development Executive

    7 days ago

    Singapore MARKETING INSTITUTE OF SINGAPORE BUSINESS SCHOOL Full time

    **Responsibilities**: - Build a network of overseas student recruitment agents and manage the ongoing relationship with them, including training and the achievement of KPIs - Responsible for all enquires on our courses such as entry requirements, fees and School policy. - Plan student recruitment events such as roadshows and open house and jointly implement...

  • business development manager

    1 week ago

    Singapore YI JIA MARKETING PTE. LTD. Full time $90,000 - $120,000 per year

    Job Description & RequirementsMarket Analysis and Research : Conduct thorough market research to identify potential clients, market trends, and competitor activities within the structural metal products industry. Analyze market dynamics to identify growth opportunities and areas for expansion.Client Relationship Management : Build and maintain strong...

  • Business Development Manager

    7 days ago

    Singapore LTH FOOD BUSINESS LIMITED LIABILITY PARTNERSHIP Full time

    **1. Role Description** The Business Development Manager will lead all business development efforts within the organisation, including the development and implementation of business development strategies and activities. He / She is required to identify new business opportunities to better meet the needs of existing markets and bring benefits to the...

  • Business Development Manager

    7 days ago

    Singapore 618 BUSINESS CONSULTANCY PTE. LTD. Full time

    1. Identify New Business Opportunities: - Conductmarketresearch to identify potential clients and new market opportunities. - Developarobustpipeline of business opportunities through various channels, including networking, referrals, and industry events. 2. Develop and Implement Business Strategies: - Createandexecutestrategic business development and...

  • Business Development Manager

    1 week ago

    Singapore SKYLINE BUSINESS CONSULTING PTE. LTD. Full time

    We are seeking a dynamic and experienced Business Development Manager to join our growing company in Singapore. We are supplier of medical devices and laboratory accessories and equipment and are looking for professionals who can contribute their expertise and drive business growth in the healthcare and research sectors. If you possess a strong passion for...

  • Business Development Manager

    2 weeks ago

    Singapore TASTYFOOD SALES & MARKETING PTE. LTD. Full time

    Roles & Responsibilities About the job: TastyFood Sales & Marketing Pte Ltd is a dynamic and growing SME specializing in the distribution of high-quality FMCG food products. We partner with leading brands and retailers to deliver exceptional products to the market. We are looking for an experienced Business Development Manager to drive growth, expand our...