Retail Marketing Manager, Southeast Asia

At Franklin Templeton, we're advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that's both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.

Come join us in delivering better outcomes for our clients around the world 

Franklin Templeton is looking for a Retail Marketing Manager, Southeast Asia based in Singapore, reporting to the Retail Marketing Head, Asia. The role supports the firm's strategic plans for growth in the Retail channel within the Southeast Asia region, in the formulation of strategic Marketing plans, developing campaign concepts, and deployment of industry-leading Marketing practices.

This role will help drive sales engagement with clients across Southeast Asia. The role will work with regional and country sales management on how best Marketing will contribute to achieving the firm's business objectives with the most impactful and effective Marketing campaigns and content across all Marketing channels.

How You Will Add Value

• Support the Retail Marketing Head, Asia to develop the Southeast Asia Retail Client Marketing Plan

• Implement Southeast Asia Retail Marketing initiatives to create awareness of our investment capabilities and solutions, translate client insights into compelling propositions, and optimize opportunities aligned with global and regional growth objectives

• Define and articulate Marketing plans and activity briefs to secure resources and stakeholder commitment regionally and globally

• Champion the voice of the client and our firm story

• Think commercially and design multi-channel Marketing campaigns using the most effective Marketing mix

• Recommend budget requirements based on performance analysis to optimize resources

• Engage Southeast Asia Retail Sales team to integrate Marketing activity into Distribution efforts

• Adopt global standards and processes, embedding best practice within campaigns and activities

• Establish robust campaign management, delivering coherent activities to meet objectives

• Work with Digital Marketing to strength audience targeting for relevance, resonance, and personalization; monitor performance and optimize campaigns using an agile approach

• Work with Digital Marketing to implement effective contact strategies and controls to prevent over/under communication at the client level

• Work with Content Marketing team to ensure the suite of content available to meet segment needs

• Work with Events Marketing team to launch client engagement events and roadshows to promote Franklin Templeton's thought leadership, products and services

• Partner with Digital Marketing, Content Marketing and Events to review KPIs, report on Marketing impact, and provide MI and narratives for Marketing governance processes

• Project manage delivery of campaign assets (including advertising) to required timescales

• Monitor progress against plan and budgets, flexing priorities and resources accordingly

• Identify learning opportunities and adopt Marketing best practices

What Will Help You Be Successful in This Role

Experience, Education & Certifications

• Bachelor's degree in marketing, communications, finance, or business administration

• Minimum years of marketing experience in the financial sector

• Proven track record in the asset management industry particularly in the retail/intermediary channel in Singapore or Southeast Asia

Technical Skills

• Good knowledge of marketing tools and new technology

• Excellent project management skills

• Excellent presentation skills

Soft Skills

• Articulate, energetic and excellent communication skills

• Results-oriented and able to multi-task effectively in a fast-paced environment

• High attention to detail and an excellent problem solver

• Flexible and eager to learn, able to strategize at a high level while remaining hands-on daily

• Excellent collaborator, with proven ability to build strong relationships across global, regional and local teams

#LI-APAC
#MID_SENIOR_LEVEL

Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there's a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.

Hear more from our employees

By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life's adventures, taking care of your family members, or making a positive impact in your community, we aim to have them covered

Learn more about the wide range of benefits we offer at Franklin Templeton

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation. 

Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.