e-Commerce Manager
4 days ago
A leading company in the lifestyle and sporting industry is seeking a full-time E-Commerce Manager.
Job DescriptionJob Description
Maximise revenue and ensure annual e-commerce financial targets are met
Set the strategic directions, oversee and coordinate all e-commerce activity
Develop e-commerce product and pricing strategies; balancing business objectives
and customer satisfaction
Stay connected to industry standards and competitors within the e-commerce capacity
through conferences, bench marking activities, webinars, and collaboration with other
partners
Evaluate the current e-commerce platform, conduct an analysis of potential
alternatives and manage the change of platform if needed
Identify opportunities for site improvements to include usability, AB testing, response
time, etc.
Ensure a best in class UI and UX experience to the customer
Manage various brands and brand suppliers for product expansion
Develop and execute campaigns/promotions, and manage launch plans and releases
of new products
Implement cross-marketing programs together with brick and mortar retailers / partners
Establish, track, and measure business metrics of success such as web traffic,
abandon rate, conversion, cost per click dollar, average order size and daily run rate
Oversee operational processes which involves logistics, warehousing and fulfilment
Identify opportunities to leverage new technologies to improve processes and develop
repeatable processes
Oversee the recruitment and the management of the e-commerce team
Requirements:
Working knowledge of ERP/CRM web based systems is a must
Strong analytical skills
Sound, up-to-date working knowledge in Google Analytics, AB Testing products,
SEM including SEO, Emailing products like Mailchimp, etc.
Ability to directly lead and develop a small business unit and manage growth
Ability to develop strategy and manage its implementation
Customer focus and the ability to look at operations from the customer's perspective
Knowledge and working experience of Social Media, digital online marketing
channels and other online campaigns platform
Excellent command of English language (spoken & written)
Basic knowledge of the bicycle industry is a nice to have
QualificationsAny business degree or diploma but more importantly a good track record of managing a similar business.
Additional CMS skills, certs in Digital Marketing, Google courses etc would be seen as an advantage.
Additional InformationEA Licence No. 11C4878
EA Personnel Reg No. R1330870
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