Director, B2B Partnership Marketing, Asia Pacific

7 days ago

Singapore Mastercard Full time $120,000 - $180,000 per year

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, B2B Partnership Marketing, Asia PacificAbout the role
Performs business to consumer marketing on behalf of a partner; co-market Mastercard offerings through Mastercard & partner channels by delivering value-driven marketing programs that benefit consumers, partners, and Mastercard.
This is a role providing leadership & expert advise on execution of effective B2B2C marketing campaigns to stakeholders & partners.
This role would be ideal for an individual who enjoys working with multi-functional teams and able to influence others to deliver joint goals.

Job Description
There are 3 distinct but related areas of responsibilities for this role:
1. Execute go to market B2B2C marketing campaigns with partners

• Deliver & implement marketing programs and visual identity by ensuring consistent brand positioning and management of assets with partners. You will execute B2B2C programs across a variety of categories (travel, online shopping etc)

• Works with partners' consumer marketing groups to deliver marketing programs directly to consumers, works to drive customer value and shift consumer behavior for Mastercard

• Review & assess creative content across channels and evaluate their effectiveness against campaign goals

• Recommends future adjustments based on results of campaign performance measurement and evaluation (includes leads measurement, reporting, and optimization of future programs)

2. Strategic leadership support on marketing planning & RFPs with partners

• Serve as the voice of the stakeholder by partnering with the Sales teams to create marketing solutions for customers (banks, retail & commerce), leverage MasterCard's assets and marketing platforms to deliver a consistent and differentiated stakeholder experience

• Develops partner marketing strategies for different segments of merchants, issuers, etc., confirms alignment with internal sales team on objectives and partner engagement, and communicates strategies in merchant meetings

• Lead and oversees efforts to respond to customer RFPs and develop marketing related materials

• Crafts and recommends value proposition of Mastercard marketing assets for partners

3. Offer management & communications

• Offers is one of the content pieces in the marketing mix. You will be working with offer curation owners to provide leadership on design of offers, including mechanics as well as communicating in the most effective ways to incentivize partners' leverage

• Own & manage the B2B offers depository platform for optimum use by both internal and external audience; including reviewing partners' creatives for approval prior to launch

• Develops internal communications for sales and marketing teams on program success and deployable marketing assets to drive partner growth

• Execute offers program / campaign to create awareness and usage by partners as well as to their consumer base via B2B2C campaigns

Qualifications

• At least 12 years of working in a marketing or related functions

• Demonstrated success in partnering with outside companies and serving as go-to person, strengthening value-based relationships at peer level or above

• Proven ability to leverage multiple sources of data to identify insights and build a business case for value-driven partner marketing program development

• Experience negotiating with partners directly to design creative content that drives value and delivers on partnership goals

• Strong track record and achievements in developing and delivering creative regional/local B2B marketing programs

Corporate Security Responsibility


All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard's security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

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