Demand Creation Marketing Manager, APJ

Location: Singapore, Singapore

Thales is a global technology leader trusted by governments, institutions, and enterprises to tackle their most demanding challenges. From quantum applications and artificial intelligence to cybersecurity and 6G innovation, our solutions empower critical decisions rooted in human intelligence. Operating at the forefront of aerospace and space, cybersecurity and digital identity, we're driven by a mission to build a future we can all trust.

In Singapore, Thales has been a trusted partner since 1973, originally focused on aerospace activities in the Asia-Pacific region. With 2,000 employees across three local sites, we deliver cutting-edge solutions across aerospace (including air traffic management), defence and security, and digital identity and cybersecurity sectors. Together, we're shaping the future by enabling customers to make pivotal decisions that safeguard communities and power progress.

We are looking for a dynamic Demand Creation Marketing Manager, EMEA, to support the Thales Application and Data Security businesses. You will develop, execute and measure an integrated demand generation and account based marketing plan aimed at generating pipeline as well as accelerating opportunities and supporting cross-sell/upsell motions. This role will use data and insights about our prospects, customers, the market, win/loss analysis, and other signals to inform development and deployment of marketing programs and campaigns.

You're a marketer who wants to continually test, learn, lean on the data, and collaborate across teams to find new and innovative ways of reaching, supporting, expanding, and retaining our prospects and customer base. You'll ensure our messaging to the market is compelling, consistent, and valuable across activation tactics.

Principle Relationships:

Product marketing, social media team, corporate comms team, web team, regional field marketing, sales, marketing operations

Key Responsibilities and Tasks:

What You'll Be Doing:

• Campaign Strategy & Development: Develop, execute, and measure an integrated demand generation and account based marketing plan to build pipeline. Partner with Product Marketing (PMM)/regional marketing/sales teams to identify key content themes, ensuring alignment with business goals and strategic objectives.
• Campaign Activation: Design and implement multi-channel campaigns across web, paid media, social media, webinars, email, and BDR/SDR outreach, coordinating efforts with key stakeholders.
• Cross-functional Collaboration: Align with the sales and regional marketing managers to understand the market trends in the region, and support our go-to-market strategy
• Project Management: Oversee the end-to-end process for campaign activations, managing timelines, deliverables, and performance metrics to ensure success.
• Identify ideal customer profiles (ICP) and buyer personas, for target account selection that align with solutions and products.
• Partner with our product marketing team to create and localize content and messaging and adapt for 1-to-1, 1-to-few or 1-to-many sales and marketing initiatives across the entire buyer journey.
• Be the expert across all ABM and Demand-Gen program types, supporting acquisition, growth and retention across target accounts.
• Track program results, measuring program success, efficiency and effectiveness, and report metrics via SFDC and Power BI to present to regional sales and marketing teams.
• Research and recommend marketing techniques and tactics based on changing business demands and suggest innovative and creative marketing approaches for revenue growth

Skills and Experience:

Skills:

Essential:

• Significant experience in marketing at a technology-based organization.
• Creative thinker with a strategic approach and the ability to develop innovative marketing solutions
• Strong project management skills, able to juggle multiple tasks in a fast-paced setting
• Excellent collaboration skills, particularly with cross-functional teams and senior leadership
• Excels at putting structure on ambiguity, prioritizing, project-managing, and taking a results-driven approach to work (testing, measuring, iterating)
• Excellent communication—both written and verbal—with experience simplifying concepts, influencing stakeholders, and creating compelling messaging for external audiences
• Critical thinking and reasoned judgment
• Energetic, positive attitude with a willingness to take initiative, share ideas and be resourceful

Desirable:

• Experience working with BDRs
• Background in Application Security and/or Data Security

Experience:

Essential:

• Ability to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts) and delivery mechanisms (emails, call downs, and direct mail).
• Strong understanding of the buyer's process and how to map content to various stages of the buyer journey
• Ability to monitor and report on key metrics, and proactively pivot based on results backed by data

Desirable:

• Experience in Cyber Security marketing or marketing Encryption, Application Security and/or Access Management products and solutions.

Behaviours:

• Action-oriented
• Self-starter, proactive
• Attention to detail
• Ability to collaborate effectively with cross-functional teams
• Sense of humor

Values:

• Integrity
• Accountability
• Curiosity
• Adaptability and Flexibility

Financial / Budgetary Responsibility:

• n/a

Qualifications:

Essential:

• BA or BS Degree in or equivalent work experience in the related field (e.g. marketing, communications, etc.)
• Demonstrated experience with Salesforce (navigation, campaign tracking and reporting).

Desirable:

• Having ABM and/or Intent Buying platform experience (e.g., 6Sense, Demandbase).

At Thales, we're committed to fostering a workplace where respect, trust, collaboration, and passion drive everything we do. Here, you'll feel empowered to bring your best self, thrive in a supportive culture, and love the work you do. Join us, and be part of a team reimagining technology to create solutions that truly make a difference – for a safer, greener, and more inclusive world.