Senior Strategic Partnership

1 week ago

Singapore Razer Full time $120,000 - $180,000 per year

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :Razer is seeking a dynamic and data-driven Strategic Partnership & Loyalty Marketing Manager to lead the development and optimization of our partner-driven growth initiatives and customer loyalty programmes within our e-commerce business.

This hybrid role combines strategic partnership development with loyalty programme management to drive measurable outcomes in customer acquisition, retention, and lifetime value.

Program Strategy & Growth

  • Develop and execute strategies to grow Razer's global partner ecosystem and loyalty programme, ensuring profitability and long-term success.
  • Identify and onboard new performance-based partners and loyalty members to expand reach and diversify traffic sources.
  • Build and maintain strong relationships with partners and loyalty stakeholders globally, offering support and resources to optimize performance.
     

Loyalty Programme Management

  • Lead the design, implementation, and optimization of Razer's loyalty programme to enhance customer retention and lifetime value.
  • Analyse customer behaviour, segmentation, and market trends to develop targeted rewards and engagement strategies.
  • Collaborate with CRM, product, and customer service teams to ensure seamless integration of loyalty initiatives across touchpoints.
  • Monitor programme performance metrics (e.g., repeat purchase rate, redemption rate, CLV) and provide actionable insights.
  • Manage loyalty programme budgets, vendor relationships, and ensure compliance with data privacy and regulatory standards.
     

Outreach & Partnership Development

  • Conduct outreach to potential collaborators, presenting the value of joining Razer's performance-driven partner program.
  • Negotiate and finalize partnership agreements with favourable, mutually beneficial terms.
  • Explore new partnership models including influencers, content creators, and referral platforms.
     

Campaign Coordination & Execution

  • Coordinate the production and approval of digital assets for partner campaigns, ensuring brand consistency and timely delivery.
  • Set up and manage performance campaigns across partner channels, tracking results and optimizing for ROI.
  • Collaborate with internal teams to align partner campaigns with product launches and seasonal promotions.
     

Performance Analysis & Reporting

  • Monitor and analyse partner performance metrics including clicks, conversions, and revenue contribution.
  • Prepare detailed reports and dashboards with actionable insights for internal stakeholders and senior management.
  • Present performance reviews and strategic recommendations to leadership on a regular basis.
     

Cross-Functional Collaboration

  • Work closely with digital marketing, CRM, product, and business units to align partner efforts with broader marketing goals.
  • Ensure consistent communication and collaboration across global teams to support campaign execution and performance tracking.
     

Process Improvement & Quality Assurance

  • Identify opportunities to improve workflows, partner onboarding, and campaign setup processes.
  • Implement best practices to enhance the efficiency, scalability, and effectiveness of the partner program.
Pre-Requisites :
  • 5–7 years of experience in affiliate marketing or performance partnerships, or loyalty programs management.
  • Strong analytical skills with experience in partner tracking platforms and attribution tools
  • Excellent communication, negotiation, and relationship-building skills.
  • Familiarity with affiliate platforms (e.g. Impact, Rakuten, CJ). Experience with influencer tools is a plus.
  • Self-starter with the ability to manage multiple projects and deadlines.
  • Passion for technology and consumer electronics is a plus.

Are you game?

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