
Assistant Manager, Event Sales
7 days ago
Assistant Manager, Event Sales
The Assistant Manager, Event Sales is responsible for achieving meeting space revenue targets by maximising utilisation of meeting and event spaces under the care of the Singapore Cluster. He or she will actively market and convert enquiries and work closely with the properties' Operations Teams to ensure customer satisfaction and generate referrals. He or she will report directly to the Country General Manager, Singapore Operations.
Job Responsibilities
Conduct regular market analysis to track competitor pricings, gauge demand for event spaces, and identify target audiences
Create strategies to convert customer inquiries into confirmed sales through effective communication and follow-up procedures
Establish and maintain a robust network of contacts, including event planners and corporate clients, for business and partnership opportunities
Manage online presence of the meetings and event spaces through the brand website, social media platforms and other related marketing platforms. This involves working closely with the Marketing Team for content ideation and creation, as well as crafting suitable SEO and lead generation strategies
Collaborate with Cluster and lyf Sales Teams to develop compelling event packages and promotions tailored to their respective customer bases
Collaborate with properties' Operations Teams to create detailed event orders based on client specifications and requirements
Ensure seamless communication between clients and Operations Teams to facilitate the successful execution of meetings and events
Conduct post-event feedback surveys to gather insights from clients regarding their event experiences
Analyse feedback data to identify areas for improvement and implement necessary adjustments to enhance future events
Maintain organised records of event feedback and orders for reference and future analysis
Represent The Ascott Limited in promotional events and trade shows
Interact with in-house and external guests to learn about their needs for meetings and events, and identify areas of improvement post-event
Support Singapore Cluster corporate and appreciation events
Any other ad-hoc duties assigned
Requirements
The candidate should possess the following:
Degree or Diploma in Sales, Marketing, Business Administration or other related fields, with 3 – 5 years of relevant marketing and managerial experience.
Confident and meticulous
Good spoken and written English
Strong interpersonal, communication and negotiation skills
Ability to work independently and in teams
Proficient in Microsoft Office applications
Knowledge in Adobe Photoshop/Illustrators will be an added advantage
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