Senior Marketing Executive

3 days ago

West Coast, Singapore Hong Food Enterprise Pte Ltd Full time $80,000 - $120,000 per year

As we grow, we're looking for a dynamic Senior Marketing Executive to join our team. This role combines creative marketing responsibilities with technical CRM management. You will be responsible for planning and executing marketing strategies while setting up, customizing, and maintaining ZOHO applications to streamline marketing, sales, and customer engagement processes.

Key Responsibilities:

Marketing Strategy & Execution

·       Plan, develop, and execute integrated marketing campaigns across digital, email and offline channels.

·       Collaborate with internal and external stakeholders to create compelling, brand-aligned content.

·       Track and analyze campaign performance, using insights to refine future strategies.

·       Ensure brand consistency across all touchpoints.

·       Analyze sales data to identify trends, opportunities, and areas for improvement.

·       Develop and recommend data-driven marketing strategies that directly support sales growth.

·       Collaborate with internal teams to align marketing efforts with commercial objectives.

·       Evaluate ROI of marketing campaigns and provide actionable insights to management.

·       Review and approve all marketing materials to ensure compliance with local and regional regulations (e.g., PDPA, SFA and etc).

CRM Implementation & Management

·       Plan, manage, and execute digital marketing campaigns

·       Lead the implementation and optimisation of ZOHO CRM across sales and marketing functions.

·       Set up, Configure ZOHO CRM workflows, dashboards, and reports to support lead generation, customer engagement, and performance tracking within ZOHO Analytics

·       Develop and manage marketing automation workflows in ZOHO

·       Segment customer data for targeted campaigns

·       Work closely with sales and product teams to align CRM and marketing efforts

·       Provide internal training and documentation on ZOHO processes

·       Maintain accurate and up-to-date customer data within the system.

Job Requirements:

·      Diploma in Marketing, Communications, Business , or related field.

·      Minimum 5 years of experience in marketing, preferably in the FMCG/Seafood industry.

·      Proficiency in data analysis using Excel, Autocount, and ZOHO CRM

·      Strong analytical and problem-solving skills, with the ability to interpret data and extract meaningful insights and actionable recommendations.

·      Excellent communication skills, collaborative mindset and the ability to work effectively across various teams and functions.

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