Marketing Intern

1 week ago

Central Region, Singapore ComfortDelGro Engineering Pte Ltd Full time $40,000 - $60,000 per year

Job Description & Requirements

Why Join Us

Are you a digitally-savvy student passionate about marketing? Join our dynamic automotive marketing team as a Digital Marketing Intern.

This internship offers more than just learning; it offers growth. You'll gain hands-on experience managing real advertising budgets, launching live campaigns, and working on initiatives that directly impact customer engagement and revenue.

Job Purpose:

To plan, execute, and optimise digital marketing campaigns across paid search and social media platforms to drive brand awareness, lead generation, and customer engagement.

Key Responsibilities:

  • Develop, execute, and manage performance-based Search Engine Marketing (SEM) campaigns across platforms such as Google Ads and Bing.
  • Plan and manage paid social media advertising on Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms.
  • Monitor and analyse campaign performance, providing insights and recommendations to improve ROI and conversion rates.
  • Conduct keyword research, audience targeting, A/B testing, and ad copywriting to support campaign success.
  • Track budgets, manage bidding strategies, and ensure campaigns are delivered on time and within budget.
  • Use tools such as Google Analytics, Meta Ads Manager, and Data Studio to report on KPIs and campaign effectiveness.
  • Stay current with digital marketing trends, algorithm changes, and platform updates to ensure best practices.

Requirements:

  • Degree in Marketing, Business, Communications or a related field.
  • Minimum 1 years of hands-on experience in SEM (Google Ads) and social media advertising.
  • Proficient in tools such as Google Ads, Meta Ads Manager, Google Analytics, and keyword research platforms.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Creative thinker with attention to detail and a strong understanding of user behavior.
  • Ability to manage multiple campaigns and deadlines in a fast-paced environment.

Key Performance Indicators (Expected Outcome):

  • Launch at least 2 Google or social media campaigns with support every month.
  • Achieve a minimum of 5% CTR or reduce CPC below campaign average.
  • Achieve engagement rate for Meta 7% (on unique reach) and Linkedin (on impression)
  • Target to generate 50 leads for EV training and 30 leads for Vehicle Sales
  • Attend weekly digital performance meetings and present findings.

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