Consumer Marketing Associate

1 week ago

Toa Payoh Central Community Development Council, Singapore NETS Full time $60,000 - $180,000 per year

Job description:

We are looking for a Consumer Marketing (Associate) who combines strategic thinking with hands-on execution to drive impactful marketing initiatives. This role is responsible for developing and executing marketing strategies that grow awareness, usage, and engagement across our payment products. You will also play a key role in driving new product launches, working cross-functionally to take new offerings to market with clarity, creativity, and speed. The ideal candidate thrives in a fast-paced environment, is highly detail-oriented, results-driven, and operates with a can-do, independent mindset.

Key responsibilities

  • Develop and implement marketing strategies to grow product awareness, drive consumer engagement and continuous usage.
  • Plan and execute integrated campaigns across digital, social media, retail activations, and ATL, aligned with business goals and timelines.
  • Translate product features, consumer insights and market trends into compelling campaign propositions and messaging.
  • Collaborate with cross-functional teams (product, business and sales, analytics, operations, legal) and external partners (creative/media agencies, merchants, suppliers) for campaign development and execution.
  • Demonstrate hands-on capability in creating a range of marketing assets including social content, digital banners, EDMs, in-store POSMs, product collaterals, website landing pages and video briefs.
  • Skilled in a wide range of marketing disciplines, including content creation, copywriting, pay-per-click advertising, email marketing, social media marketing and performance analytics.
  • Ensure all marketing materials are brand-consistent, audience-relevant, and compliant with industry regulations and internal processes.
  • Monitor and analyse campaign performance metrics and consumer response to drive continuous improvement.
  • Manage multiple projects simultaneously while maintaining meticulous attention to detail and high standards of delivery.
  • Manage marketing budgets responsibly, ensuring efficient allocation of resources, and regular budget tracking and reporting.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum 3 years' working experience, preferably in banking, fintech, or payments. Experience with digital and social media marketing is a must.
  • Proven track record in managing end-to-end campaigns and delivering business impact.
  • Strong analytical and strategic mindset with the ability to make data-driven decisions and solve problems effectively.
  • Hands-on in asset development and campaign execution across multiple platforms.
  • Highly meticulous, process-driven and well-organised, with strong attention to detail.
  • Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
  • Experience in budget planning, tracking, and optimisation.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
  • Can-do attitude, self-starter who is pro-active, independent and results driven.

  • Bonus considerations:

  • Knowledge of digital tools and platforms (e.g. CMS, Google Analytics, email platforms).

  • Familiarity with regulatory and compliance requirements in financial services marketing.

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