digital media marketing executive

2 weeks ago

Singapore PRIME MANPOWER SOLUTIONS PTE. LTD. Full time $60,000 - $80,000 per year
Job Summary

The Digital Media Marketing Executive is responsible for planning, implementing, and managing digital marketing strategies to promote the company's products and brand. This role focuses on online platforms such as social media, search engines, and content marketing to increase brand awareness, engagement, and sales conversion.

Key Responsibilities
  • Digital Marketing Strategy

    Develop and execute digital marketing campaigns across various platforms (Facebook, Instagram, TikTok, YouTube, Google Ads, etc.).

Assist in defining target audiences and optimizing marketing performance through data-driven insights.

  • Content Creation & Management

    Create engaging digital content including social media posts, videos, infographics, and articles.

Manage the company's online presence and ensure consistent brand messaging across all digital channels.

  • Social Media & Community Management

    Maintain and grow official social media accounts.

Engage with followers and respond to messages, comments, and feedback in a timely and professional manner.

Monitor trends and competitor activity to identify new opportunities.

  • Advertising & Performance Tracking

    Manage paid advertising campaigns (Google Ads, Meta Ads, TikTok Ads, etc.).

Track KPIs such as click-through rates, conversion rates, and ROI.

Prepare monthly marketing performance reports and suggest improvement strategies.

  • Collaboration & Coordination

    Work closely with design, sales, and product teams to ensure marketing alignment.

Support the planning and execution of marketing events, collaborations, and partnerships.

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